Entrepreneurial small business / Jerome A. Katz, Richard P. Green.

CONTENTS;

Part One: Entrepreneurs, Ideas and Plans: The Basis of Small Business
Chapter 1 Small Business: Its Opportunities and Rewards
Chapter 2 Small Business Ethics: A Key to Long-Term Success
Chapter 3 Small Business Entrepreneurs: Characteristics and Competencies
Chapter 4 Small Business Ideas: Creativity, Opportunity, and Feasibility Appendix: A Sample Feasibility Study: Pet Élan
Chapter 5 Small Business Entry: Paths to Part-Time Entrepreneurship
Chapter 6 Small Business Entry: Paths to Full-Time Entrepreneurship
Chapter 7 Small Business Strategies: Imitation with a Twist Appendix: 5 Steps to an Industry Analysis: Retail Shoe Store
Chapter 8 Business Plans: Seeing Audiences and Your Business Clearly Appendix: Example Cover Letter and Re;sume;

Part Two: Marketing in the Small Business
Chapter 9 Small Business Marketing: Product and Pricing Strategies
Chapter 10 Small Business Promotion: Capturing the Eyes of Your Market
Chapter 11 Small Business Distribution and Location
Chapter 12 Marketing Plans: Saying How You’ll Get Sales Appendix: A Marketing Plan: PizzMo

Part 3: Cash, Accounting, and Finance in the Small Business
Chapter 13 Small Business Accounting: Projecting and Evaluating Performance
Chapter 14 Cash: Lifeblood of the Business Appendix: Completing a Bank Reconciliation
Chapter 15 Small Business Finance: Using Equity, Debt, and Gifts
Chapter 16 Assets: Inventory and Operations Management
Chapter 17 Small Business Protection: Risk Management and Insurance Appendix: Economic Order Quantity Appendix: Time Value of Money and Discounted Cash Flow Analysis

Part 4: Management and Organization in the Small Business
Chapter 18 Legal Issues: Recognizing Your Small Business Needs
Chapter 19 Human Resource Management: Small Business Considerations
Chapter 20 Achieving Success in the Small Business

Includes bibliographical references and indexes.