Strategic management for tourism, hospitality and events / Nigel Evans.
Publisher: London ; New York : Routledge | Taylor & Francis Group, c2015Edition: 2nd editionDescription: xx, 708 p. : ill. (some col.) ; 25 cmISBN:- 9780415837279 (hardback)
- 9780415837248 (paperback)
- 910.684 23 EVA
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Closed Access | Management Sciences Library | 910.684 EVA 1 (Browse shelf(Opens below)) | 1 | Available | PALL23090753 | |
Book Closed Access | Management Sciences Library | 910.684 EVA 2 (Browse shelf(Opens below)) | 2 | Available | PALL23090754 | |
Book Closed Access | Management Sciences Library | 910.684 EVA 3 (Browse shelf(Opens below)) | 3 | Available | PALL23090755 | |
Book Closed Access | Management Sciences Library | 910.684 EVA 4 (Browse shelf(Opens below)) | 4 | Available | PALL23090756 | |
Book Closed Access | Management Sciences Library | 910.684 EVA 5 (Browse shelf(Opens below)) | 5 | Available | PALL23090757 | |
Book Closed Access | Management Sciences Library | 910.684 EVA 6 (Browse shelf(Opens below)) | 6 | Available | PALL23090758 |
Contents;
Part 1 Strategy and the tourism, hospitality and events contexts
1. Strategy and strategic objectives for tourism, hospitality and event organizations
2. Introduction to strategy for tourism, hospitality and events
Part 2 Analyzing the internal environment
3. Tourism, hospitality and event organizations – the operational context: competencies, resources and competitive advantage
4. Tourism, hospitality and event organizations – the human resources context
5. Tourism, hospitality and event organizations – the financial context
6. Tourism, hospitality and event organizations – the products and markets context
Part 3 Analyzing the external environment and SWOT
7. The external environment for tourism, hospitality and event organizations – the macro context
8. The external environment for tourism, hospitality and event organizations – the micro context
9. SWOT analysis for tourism, hospitality and event organizations
Part 4 Strategic formulation, evaluation and selection
10. Competitive strategy and strategic direction for tourism, hospitality and event organizations
11. Strategic methods for tourism, hospitality and event organizations
12. Strategic evaluation and selection for tourism, hospitality and event organizations
Part 5 Strategic implementation and strategy in theory and practice
13. Strategic implementation for tourism, hospitality and event organizations
14. International and global strategies for tourism, hospitality and event organizations
15. Strategic management for tourism, hospitality and event organizations: theory and practice
Part 6 Case analysis for tourism, hospitality and events
Case study summary
Case 1 Competing or cooperating in the airline industry: strategic alliances or going it alone?
Case 2 Queensland Australia: tourism and events – strategic positioning and promotion
Case 3 Ryanair: evolution of competitive strategy
Case 4 Hyatt Hotels: a family firm goes for growth
Case 5 Days Inn: franchising hospitality assets in China
Case 6 Reed Exhibitions: strategic issues for a leading events management company
Case 7 Thomas Cook: an historic travel brand faces challenging times
Case 8 Airbnb: back to the future – a ‘disruptor’ for global hospitality
Includes bibliographical references and indexes.
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