Rhetoric in popular culture / Barry Brummett.

Contents;

Part I: Introduction to rhetorical criticism of popular culture
Chapter one: Rhetoric and popular culture
The rhetoric of everyday life
The building blocks of culture: Signs
The building blocks of culture: Artifacts
etc.

Chapter two: Rhetoric and the rhetorical tradition
Definitions in general
The rhetorical tradition: Ancient Greece
Two legacies from the Greek rhetorical tradition
etc.

Chapter three: Rhetorical methods in critical studies
Texts as sites of struggle
Three characteristics of critical studies
Finding a text
etc.

Chapter four: Varieties of Rhetoric criticism
An introduction to critical perspectives
Marxist criticism
Psychoanalytic and feminist criticism
etc.

Part II: Three critical studies
Chapter five: Paradoxes of personalization: Race relations in Milwaukee
The problem of personalization
The scene and focal events
Tragedy and Metonymy
etc.

Chapter six: Twin peeks: Using theory in two analyses of visual pleasure
The basic theory of visual pleasure: Voyeurism, Fetishism, Narcissism
Three dimensions of media
Analyzing televised sports
etc.

Chapter seven: Afrocentrism and do the right
Racial violence in New York
The Afrocentric rhetoric condition: Structure and resistance
Afrocentric orientations to time and improvisation
etc

Includes bibliographical references (p. 223-233) and index.