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Contemporary advertising / William F. Arens. by Series: McGraw-Hill/Irwin series in marketing
Edition: 10th edition
Publication details: Boston, Mass. : McGraw-Hill, c2006
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Availability: Items available for loan: Engineering Library (12)Call number: 659.1 ARE 1, ... Management Sciences Library (3)Call number: 659.1 ARE 13, ... Science and Education Library (7)Call number: 659.1 ARE 16, ...

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Contemporary advertising / William F. Arens with the editorial collaboration of Jack J. Whidden. by Series: The Irwin series in marketing
Edition: 6th edition
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: Engineering Library (1)Call number: 659.1 ARE 1.

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