Marketing dynamics / Sandy, Levin.
Publication details: Toronto : Copp Clark Pitmam Ltd, c1990.Description: 412 p. : col. ill. ; 28 cmISBN:- 0773049711
- 658.8 23 LEV
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book Open Access
|
Management Sciences Library | 658.8 LEV 1 (Browse shelf(Opens below)) | 1 | Available | PALL23090623 |
Table of Contents
PART 1: Overview
Chapter 1. An introduction to marketing in Canada
PART 2: The Customer
Chapter 2. Customer Behaviour
Chapter 3. Market Segmentation and Demographics
Chapter 4. Marketing Research
PART 3: The Product
Chapter 5. Brand Names, Slogans, and Logos
Chapter 6. Packaging and Labeling
Chapter 7. Price
Chapter 8. Marketing of Services
Chapter 9. Distribution of Products and Services
PART 4: Promotion
Chapter 10. Selling and Telemarketing
Chapter 11. Sales Promotion, Public Relations, and Publicity
Chapter 12. Advertising: An Introduction
Chapter 13. Advertising Media: The Best-Known Media
Chapter 14. Advertising Media: Other Major Media
Chapter 15. Preparing and Evaluating Advertising
Chapter 16. Controversies in Advertising
Includes index p. 409-412
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