Marketing dynamics / (Record no. 15614)

MARC details
000 -LEADER
fixed length control field 01412cam a2200217 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230905155430.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090130s2010 ilua 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0773049711
040 ## - CATALOGING SOURCE
Original cataloging agency BUL
Transcribing agency BUL
Modifying agency BUL
Language of cataloging Eng
Description conventions rda
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
Item number LEV
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Levin, Sandy.
245 10 - TITLE STATEMENT
Title Marketing dynamics /
Statement of responsibility, etc. Sandy, Levin.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Toronto :
Name of publisher, distributor, etc. Copp Clark Pitmam Ltd,
Date of publication, distribution, etc. c1990.
300 ## - PHYSICAL DESCRIPTION
Extent 412 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note <br/>Table of Contents<br/><br/>PART 1: Overview<br/>Chapter 1. An introduction to marketing in Canada<br/><br/>PART 2: The Customer<br/>Chapter 2. Customer Behaviour<br/>Chapter 3. Market Segmentation and Demographics<br/>Chapter 4. Marketing Research<br/><br/>PART 3: The Product<br/>Chapter 5. Brand Names, Slogans, and Logos<br/>Chapter 6. Packaging and Labeling<br/>Chapter 7. Price<br/>Chapter 8. Marketing of Services<br/>Chapter 9. Distribution of Products and Services<br/><br/>PART 4: Promotion<br/>Chapter 10. Selling and Telemarketing<br/>Chapter 11. Sales Promotion, Public Relations, and Publicity<br/>Chapter 12. Advertising: An Introduction<br/>Chapter 13. Advertising Media: The Best-Known Media<br/>Chapter 14. Advertising Media: Other Major Media<br/>Chapter 15. Preparing and Evaluating Advertising<br/>Chapter 16. Controversies in Advertising<br/><br/>
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index p. 409-412
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book Open Access
Classification part 658.8
Item part 1
Call number prefix LEV
Call number suffix 658.8 LEV
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 09/05/2023 0030411   658.8 LEV 1 PALL23090623 01/10/2024 1 09/05/2023 Book Open Access