Entrepreneurship and small business management / Earl C. Meyer, Kathleen R. Allen
Publication details: McGraw -Hill : Glencoe, c2000.Edition: 2 editionDescription: xvi, 448 p. : col. ill. ; 26 cmSubject(s): DDC classification:- 20 658.421 MEY
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Closed Access | Agriculture and Animal Sciences Library | 658.421 MEY 1 (Browse shelf(Opens below)) | 1 | Available | 0011650 |
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658.4038 LAU 18 Essentials of management information systems : managing the digital firm / | 658.4038 POW 1 Information management for development organisations / | 658.4038 STA 3 Fundamentals of information systems : a managerial approach / | 658.421 MEY 1 Entrepreneurship and small business management / | 658.45 HER 1 Coperate communication worldwide / | 658.8 AGR 2 Agricultural and food marketing in developing countries : selected readings / | 658.8 BAR 1 Marketing : an introductory text / |
CONTENTS
Chapter 1. What is entrepreneurship
Chapter 2.Your potential as in entrepreneurship
Chapter 3.Recognizing opportunity
Chapter 4. Global opportunities
Chapter 5. Feasibility and business planning
Chapter 6. Marketing analysis
chapter 7. Types of business ownership
Chapter 8. The legal environment
Chapter 9. The marketing plan
Chapter 10.The price strategy
Chapter 11. The promotion strategy
Chapter 12 Preparing and planning to manage
Chapter 13 .Managing purchasing and inventory
Chapter 14.Production management and distribution
Chapter 15. Managing human resources ect
Includes index
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