Entrepreneurship and small business management / Earl C. Meyer, Kathleen R. Allen

By: Contributor(s): Publication details: McGraw -Hill : Glencoe, c2000.Edition: 2 editionDescription: xvi, 448 p. : col. ill. ; 26 cmSubject(s): DDC classification:
  • 20 658.421  MEY
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Closed Access Book Closed Access Agriculture and Animal Sciences Library 658.421 MEY 1 (Browse shelf(Opens below)) 1 Available 0011650

CONTENTS

Chapter 1. What is entrepreneurship
Chapter 2.Your potential as in entrepreneurship
Chapter 3.Recognizing opportunity
Chapter 4. Global opportunities
Chapter 5. Feasibility and business planning
Chapter 6. Marketing analysis
chapter 7. Types of business ownership
Chapter 8. The legal environment
Chapter 9. The marketing plan
Chapter 10.The price strategy
Chapter 11. The promotion strategy
Chapter 12 Preparing and planning to manage
Chapter 13 .Managing purchasing and inventory
Chapter 14.Production management and distribution
Chapter 15. Managing human resources ect






Includes index

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