Coperate communication worldwide / Mariet, Herle and Carin, Rustema.
Publication details: Netherlands: Wolters-Noordhoff , c2005.Description: 248 p. : ill. ; 25cmISBN:- 9001406017
- 9789001406011
- 20 658.45 HER
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book Closed Access
|
Agriculture and Animal Sciences Library | 658.45 HER 1 (Browse shelf(Opens below)) | 1 | Available | 0027842 |
Contents
Chapter 1 The communication of the organisations
Introductory Case:Subway restaurant chain and child obesity
What is the book about?
What is this book not about
Related terms
Goals of an organisation
Chapter 2 Global aspects of cooperate communication
Globalization
New media and the new economy
Cival society
Global activities
Cross cultural communication
Chapter 3. Communication theory
General communicvation theories
Behavioural change theories
Mass media theories
Crtical theories and cltural sturdies
Jobs
Chapter 4. Corporate communication and corncern communication
What is coperate communication
Planning coperate communication
Image policy
Identity structure brand policy and house
Issue management
Chapter 5 Marketing communication
Defination
The market :segmented target group
The products :brand
Instruments
Jobs
Chapter 6 Internal communication
What is internal communication
The importance of internal comunication
Internal target group
Different types of internal information
Jobs
Chapter 7.Srategy and planning
What is strategy?
Communication in relation to management instrument
Corperate communication from joints points departure
The communication crossing
Writing communication plan
Chapter 8 Organisation of communication
Communication department in an organization
Hiring a communication agency
The briefing
Jobs
Chapter 9. Media and other tools
Motor show
The media as a product
Media and compentition
Media and concentration
Media planning
includes bibliographic references and index(p.246 -248)
There are no comments on this title.