Coperate communication worldwide / (Record no. 7619)

MARC details
000 -LEADER
fixed length control field 02294nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220105062931.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211111b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9001406017
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789001406011
040 ## - CATALOGING SOURCE
Original cataloging agency BUL
Language of cataloging eng
Transcribing agency BUL
Modifying agency BUL
Description conventions rda
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 20
Classification number 658.45
Item number HER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Herle, Mariet.
245 ## - TITLE STATEMENT
Title Coperate communication worldwide /
Statement of responsibility, etc. Mariet, Herle and Carin, Rustema.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Netherlands:
Name of publisher, distributor, etc. Wolters-Noordhoff ,
Date of publication, distribution, etc. c2005.
300 ## - PHYSICAL DESCRIPTION
Extent 248 p. :
Other physical details ill. ;
Dimensions 25cm.
500 ## - GENERAL NOTE
General note Contents<br/><br/>Chapter 1 The communication of the organisations<br/>Introductory Case:Subway restaurant chain and child obesity<br/>What is the book about?<br/>What is this book not about<br/>Related terms<br/>Goals of an organisation<br/><br/>Chapter 2 Global aspects of cooperate communication<br/>Globalization<br/>New media and the new economy<br/>Cival society<br/>Global activities<br/>Cross cultural communication <br/><br/>Chapter 3. Communication theory<br/> General communicvation theories<br/>Behavioural change theories<br/>Mass media theories<br/>Crtical theories and cltural sturdies<br/>Jobs<br/><br/> Chapter 4. Corporate communication and corncern communication<br/>What is coperate communication<br/>Planning coperate communication<br/>Image policy<br/>Identity structure brand policy and house<br/>Issue management<br/><br/>Chapter 5 Marketing communication<br/>Defination<br/>The market :segmented target group<br/>The products :brand<br/>Instruments<br/>Jobs<br/><br/>Chapter 6 Internal communication<br/>What is internal communication<br/>The importance of internal comunication<br/>Internal target group<br/>Different types of internal information<br/>Jobs<br/><br/>Chapter 7.Srategy and planning<br/>What is strategy?<br/>Communication in relation to management instrument<br/>Corperate communication from joints points departure<br/>The communication crossing<br/>Writing communication plan<br/>Chapter 8 Organisation of communication<br/>Communication department in an organization<br/>Hiring a communication agency<br/>The briefing<br/>Jobs<br/><br/>Chapter 9. Media and other tools<br/>Motor show<br/>The media as a product<br/>Media and compentition<br/>Media and concentration<br/>Media planning<br/><br/><br/><br/><br/><br/><br/>
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note includes bibliographic references and index(p.246 -248)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rustema, Carine.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book Closed Access
Classification part 658.45
Item part 1
Call number prefix HER
Call number suffix 658.45 HER
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Agriculture and Animal Sciences Library Agriculture and Animal Sciences Library 11/11/2021 purchase   658.45 HER 1 0027842 11/11/2021 1 11/11/2021 Book Closed Access