Coperate communication worldwide / (Record no. 7619)
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000 -LEADER | |
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fixed length control field | 02294nam a22002297a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220105062931.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 211111b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9001406017 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789001406011 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | BUL |
Language of cataloging | eng |
Transcribing agency | BUL |
Modifying agency | BUL |
Description conventions | rda |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 20 |
Classification number | 658.45 |
Item number | HER |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Herle, Mariet. |
245 ## - TITLE STATEMENT | |
Title | Coperate communication worldwide / |
Statement of responsibility, etc. | Mariet, Herle and Carin, Rustema. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Netherlands: |
Name of publisher, distributor, etc. | Wolters-Noordhoff , |
Date of publication, distribution, etc. | c2005. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 248 p. : |
Other physical details | ill. ; |
Dimensions | 25cm. |
500 ## - GENERAL NOTE | |
General note | Contents<br/><br/>Chapter 1 The communication of the organisations<br/>Introductory Case:Subway restaurant chain and child obesity<br/>What is the book about?<br/>What is this book not about<br/>Related terms<br/>Goals of an organisation<br/><br/>Chapter 2 Global aspects of cooperate communication<br/>Globalization<br/>New media and the new economy<br/>Cival society<br/>Global activities<br/>Cross cultural communication <br/><br/>Chapter 3. Communication theory<br/> General communicvation theories<br/>Behavioural change theories<br/>Mass media theories<br/>Crtical theories and cltural sturdies<br/>Jobs<br/><br/> Chapter 4. Corporate communication and corncern communication<br/>What is coperate communication<br/>Planning coperate communication<br/>Image policy<br/>Identity structure brand policy and house<br/>Issue management<br/><br/>Chapter 5 Marketing communication<br/>Defination<br/>The market :segmented target group<br/>The products :brand<br/>Instruments<br/>Jobs<br/><br/>Chapter 6 Internal communication<br/>What is internal communication<br/>The importance of internal comunication<br/>Internal target group<br/>Different types of internal information<br/>Jobs<br/><br/>Chapter 7.Srategy and planning<br/>What is strategy?<br/>Communication in relation to management instrument<br/>Corperate communication from joints points departure<br/>The communication crossing<br/>Writing communication plan<br/>Chapter 8 Organisation of communication<br/>Communication department in an organization<br/>Hiring a communication agency<br/>The briefing<br/>Jobs<br/><br/>Chapter 9. Media and other tools<br/>Motor show<br/>The media as a product<br/>Media and compentition<br/>Media and concentration<br/>Media planning<br/><br/><br/><br/><br/><br/><br/> |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | includes bibliographic references and index(p.246 -248) |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Communication |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Rustema, Carine. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book Closed Access |
Classification part | 658.45 |
Item part | 1 |
Call number prefix | HER |
Call number suffix | 658.45 HER |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Dewey Decimal Classification | Agriculture and Animal Sciences Library | Agriculture and Animal Sciences Library | 11/11/2021 | purchase | 658.45 HER 1 | 0027842 | 11/11/2021 | 1 | 11/11/2021 | Book Closed Access |