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Introduction to mass communication : media literacy and culture / Stanley Baran.
Publication details: New York : McGraw-Hill, 2010.Edition: Updated 6th editionDescription: xxvi, (various pagings) : ill. (some col.) ; 28 cmISBN:- 9780077286408 (pbk. : alk. paper)
- 0077286405 (pbk. : alk. paper)
- 302.23 22 BAR
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Contents;
Part one: Laying groundwork
1. Mass communication, culture, and media literacy
2. The evolving mass communication process
Part two: Media, media industries, and media audiences
3. Books
4. Newspapers
5. Magazines
6. Film
7. Radio, recording, and popular music
8. Television, cable, and mobile video
9. Video games
10. The internet and the world wide web
Part three: Supporting industries
11. Public relations
12. Advertising
Part four: Mass-mediated culture in the information age
13. Theories and effects of mass communication
14. Media freedom, regulation, and ethics
15. Global media
Includes bibliographical references and index.
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