Introduction to mass communication : media literacy and culture /

Baran, Stanley J.

Introduction to mass communication : media literacy and culture / Stanley Baran. - Updated 6th edition. - New York : McGraw-Hill, 2010. - xxvi, (various pagings) : ill. (some col.) ; 28 cm.

Contents;

Part one: Laying groundwork
1. Mass communication, culture, and media literacy
2. The evolving mass communication process

Part two: Media, media industries, and media audiences
3. Books
4. Newspapers
5. Magazines
6. Film
7. Radio, recording, and popular music
8. Television, cable, and mobile video
9. Video games
10. The internet and the world wide web

Part three: Supporting industries
11. Public relations
12. Advertising

Part four: Mass-mediated culture in the information age
13. Theories and effects of mass communication
14. Media freedom, regulation, and ethics
15. Global media




Includes bibliographical references and index.

9780077286408 (pbk. : alk. paper) 0077286405 (pbk. : alk. paper)

2009046166


Mass media.
Mass media and culture.
Media literacy.

302.23 / BAR