Test bank Marketing

Table of Contents

PART ONE THE WORLD OF MARKETING
Chapter 1 An overview marketing
Chapter 2 Strategic planning for competitive advantage
Chapter 3 Social responsibility, ethics and marketing environment
Chapter 4 Development a global vision

PART TWO ANALYZING MARKETING OPPORTNITIES
Chapter 5 Consumer decision making
Chapter 6 Business marketing
Chapter 7 Segmenting and targeting markets
Chapter 8 Decision support systems and market research

PART THREE PRODUCT DECISIONS
Chapter 9 product concepts
Chapter 10 Developing and managing products
Chapter 11 Services and Nonprofit organization marketing

PART FOUR DISTRIBUTION DECISIONS
Chapter 12 Marketing channels and supply chain management
Chapter 13 Retailing

PART FIVE PROMOTION DECISIONS
Chapter 14 Integrated marketing communications
Chapter 15 Advertising and public relations
Chapter 16 Sales promotion and personal selling

PART SIX PRICE DECISIONS
Chapter 17 Pricing concepts
Chapter 18 Setting the right price

PART SEVEN TECHNOLOY-DRIVEN MARKETING
Chapter 19 Internet marketing
Chapter 20 Customer relationship management