Test bank (Record no. 7416)

MARC details
000 -LEADER
fixed length control field 01738nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211110060900.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211106b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324318545
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324318548
040 ## - CATALOGING SOURCE
Original cataloging agency BUL
Language of cataloging ENG
Transcribing agency BUL
Modifying agency BUL
Description conventions RDA
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658
Item number TES
245 ## - TITLE STATEMENT
Title Test bank
Remainder of title Marketing
250 ## - EDITION STATEMENT
Edition statement 8th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Asia :
Name of publisher, distributor, etc. Thomas South-Western,
Date of publication, distribution, etc. c 2006.
300 ## - PHYSICAL DESCRIPTION
Other physical details vi, 675 p. :
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Table of Contents<br/><br/>PART ONE THE WORLD OF MARKETING <br/>Chapter 1 An overview marketing <br/>Chapter 2 Strategic planning for competitive advantage <br/>Chapter 3 Social responsibility, ethics and marketing environment <br/>Chapter 4 Development a global vision<br/><br/>PART TWO ANALYZING MARKETING OPPORTNITIES <br/>Chapter 5 Consumer decision making <br/>Chapter 6 Business marketing <br/>Chapter 7 Segmenting and targeting markets <br/>Chapter 8 Decision support systems and market research <br/><br/>PART THREE PRODUCT DECISIONS<br/>Chapter 9 product concepts <br/>Chapter 10 Developing and managing products <br/>Chapter 11 Services and Nonprofit organization marketing <br/><br/>PART FOUR DISTRIBUTION DECISIONS<br/>Chapter 12 Marketing channels and supply chain management <br/>Chapter 13 Retailing<br/><br/>PART FIVE PROMOTION DECISIONS <br/>Chapter 14 Integrated marketing communications <br/>Chapter 15 Advertising and public relations<br/>Chapter 16 Sales promotion and personal selling<br/><br/>PART SIX PRICE DECISIONS<br/>Chapter 17 Pricing concepts <br/>Chapter 18 Setting the right price <br/><br/>PART SEVEN TECHNOLOY-DRIVEN MARKETING <br/>Chapter 19 Internet marketing <br/>Chapter 20 Customer relationship management<br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lamb, Hair
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mcdaniel
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book Open Access
Classification part 658
Item part 1
Call number prefix TES
Call number suffix 658 TES
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Koha item type
    Dewey Decimal Classification     Engineering Library Engineering Library 11/06/2021 Donation   658 TES 1 0025970 11/06/2021 1 Book Open Access