Test bank (Record no. 7416)
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000 -LEADER | |
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fixed length control field | 01738nam a22002297a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20211110060900.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 211106b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0324318545 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780324318548 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | BUL |
Language of cataloging | ENG |
Transcribing agency | BUL |
Modifying agency | BUL |
Description conventions | RDA |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 22 |
Classification number | 658 |
Item number | TES |
245 ## - TITLE STATEMENT | |
Title | Test bank |
Remainder of title | Marketing |
250 ## - EDITION STATEMENT | |
Edition statement | 8th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Asia : |
Name of publisher, distributor, etc. | Thomas South-Western, |
Date of publication, distribution, etc. | c 2006. |
300 ## - PHYSICAL DESCRIPTION | |
Other physical details | vi, 675 p. : |
Dimensions | 28 cm. |
500 ## - GENERAL NOTE | |
General note | Table of Contents<br/><br/>PART ONE THE WORLD OF MARKETING <br/>Chapter 1 An overview marketing <br/>Chapter 2 Strategic planning for competitive advantage <br/>Chapter 3 Social responsibility, ethics and marketing environment <br/>Chapter 4 Development a global vision<br/><br/>PART TWO ANALYZING MARKETING OPPORTNITIES <br/>Chapter 5 Consumer decision making <br/>Chapter 6 Business marketing <br/>Chapter 7 Segmenting and targeting markets <br/>Chapter 8 Decision support systems and market research <br/><br/>PART THREE PRODUCT DECISIONS<br/>Chapter 9 product concepts <br/>Chapter 10 Developing and managing products <br/>Chapter 11 Services and Nonprofit organization marketing <br/><br/>PART FOUR DISTRIBUTION DECISIONS<br/>Chapter 12 Marketing channels and supply chain management <br/>Chapter 13 Retailing<br/><br/>PART FIVE PROMOTION DECISIONS <br/>Chapter 14 Integrated marketing communications <br/>Chapter 15 Advertising and public relations<br/>Chapter 16 Sales promotion and personal selling<br/><br/>PART SIX PRICE DECISIONS<br/>Chapter 17 Pricing concepts <br/>Chapter 18 Setting the right price <br/><br/>PART SEVEN TECHNOLOY-DRIVEN MARKETING <br/>Chapter 19 Internet marketing <br/>Chapter 20 Customer relationship management<br/> |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Source of heading or term | Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Lamb, Hair |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Mcdaniel |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book Open Access |
Classification part | 658 |
Item part | 1 |
Call number prefix | TES |
Call number suffix | 658 TES |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
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Dewey Decimal Classification | Engineering Library | Engineering Library | 11/06/2021 | Donation | 658 TES 1 | 0025970 | 11/06/2021 | 1 | Book Open Access |