Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski.
Series: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin MarketspaceU, c2004.Edition: 2nd editionDescription: xxvii, 516 p. : ill. ; 27 cmISBN:- 9780072553475
- 0072553472 (alk. paper)
- 658.84 21 RAY
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book Open Access
|
Management Sciences Library | 658.84 RAY 1 (Browse shelf(Opens below)) | 1 | Available | 0016168 | |
|
Book Open Access
|
Management Sciences Library | 658.84 RAY 2 (Browse shelf(Opens below)) | 2 | Available | 0016169 | |
|
Book Open Access
|
Management Sciences Library | 658.84 RAY 3 (Browse shelf(Opens below)) | 3 | Available | 0016170 | |
|
Book Open Access
|
Management Sciences Library | 658.84 RAY 4 (Browse shelf(Opens below)) | 4 | Available | 0016171 | |
|
Book Open Access
|
Management Sciences Library | 658.84 RAY 5 (Browse shelf(Opens below)) | 5 | Available | 0016172 | |
|
Book Open Access
|
Management Sciences Library | 658.84 RAY 6 (Browse shelf(Opens below)) | 6 | Available | 0016173 | |
|
Book Open Access
|
Management Sciences Library | 658.84 RAY 7 (Browse shelf(Opens below)) | 7 | Available | 0016174 | |
|
Book Open Access
|
Management Sciences Library | 658.84 RAY 8 (Browse shelf(Opens below)) | 8 | Available | 0016175 | |
|
Book Open Access
|
Management Sciences Library | 658.84 RAY 9 (Browse shelf(Opens below)) | 9 | Available | 0016176 | |
|
Book Open Access
|
Management Sciences Library | 658.84 RAY 10 (Browse shelf(Opens below)) | 10 | Available | 0016177 | |
|
Book Open Access
|
Management Sciences Library | 658.84 RAY 11 (Browse shelf(Opens below)) | 11 | Available | 0016178 | |
|
Book Open Access
|
Management Sciences Library | 658.84 RAY 12 (Browse shelf(Opens below)) | 12 | Available | 0016179 | |
|
Book Open Access
|
Management Sciences Library | 658.84 RAY 13 (Browse shelf(Opens below)) | 13 | Available | 0016180 | |
|
Book Open Access
|
Management Sciences Library | 658.84 RAY 14 (Browse shelf(Opens below)) | 14 | Available | 0016181 | |
|
Book Open Access
|
Management Sciences Library | 658.84 RAY 15 (Browse shelf(Opens below)) | 15 | Available | 0016182 | |
|
Book Open Access
|
Management Sciences Library | 658.84 RAY 16 (Browse shelf(Opens below)) | 16 | Available | 0016183 | |
|
Book Open Access
|
Management Sciences Library | 658.84 RAY 17 (Browse shelf(Opens below)) | 17 | Available | 0016184 | |
|
Book Open Access
|
Management Sciences Library | 658.84 RAY 18 (Browse shelf(Opens below)) | 18 | Available | 0016185 |
Browsing Management Sciences Library shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.84 RAY 16 Introduction to e-commerce / | 658.84 RAY 17 Introduction to e-commerce / | 658.84 RAY 18 Introduction to e-commerce / | 658.84 RAY 2 Introduction to e-commerce / | 658.84 RAY 3 Introduction to e-commerce / | 658.84 RAY 4 Introduction to e-commerce / | 658.84 RAY 5 Introduction to e-commerce / |
Contents;
Part I: Framework for e-commerce
1. Th basic technology of the internet and the web
2. Basic technology of the internet and e-commerce businesses
Part II: Strategy formulation for online firms
3. Market opportunity analysis
4. Business models
5. Strategy formulation: Customer interface
6. Market communications and branding
7. Implementation
8. Metrics
Part III: Technology infrastructure
9. Website development process
10. Site architecture
Part IV: Capital infrastructure
11. Human and financial capital
Part V: Media infrastructure
12. Media transformation
Part VI: Public policy infrastructure
13. Public policy
Includes bibliographical references and index.
There are no comments on this title.