Introduction to e-commerce / (Record no. 7386)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01818cam a22003134a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13091374 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211105135357.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030213s2004 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2003044184 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780072553475 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072553472 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BUL |
| Transcribing agency | BUL |
| Modifying agency | BUL |
| Language of cataloging | eg |
| Description conventions | rda |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Edition number | 21 |
| Item number | RAY |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rayport, Jeffrey F. |
| 245 10 - TITLE STATEMENT | |
| Title | Introduction to e-commerce / |
| Statement of responsibility, etc. | Jeffrey F. Rayport, Bernard J. Jaworski. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill Irwin MarketspaceU, |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 516 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | Contents;<br/><br/>Part I: Framework for e-commerce <br/>1. Th basic technology of the internet and the web <br/>2. Basic technology of the internet and e-commerce businesses <br/><br/>Part II: Strategy formulation for online firms <br/>3. Market opportunity analysis <br/>4. Business models <br/>5. Strategy formulation: Customer interface <br/>6. Market communications and branding <br/>7. Implementation <br/>8. Metrics <br/><br/>Part III: Technology infrastructure <br/>9. Website development process <br/>10. Site architecture <br/><br/>Part IV: Capital infrastructure<br/>11. Human and financial capital <br/><br/>Part V: Media infrastructure <br/>12. Media transformation <br/><br/>Part VI: Public policy infrastructure <br/>13. Public policy <br/><br/><br/> |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Electronic commerce. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jaworski, Bernard J. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0702/2003044184-d.html">http://www.loc.gov/catdir/enhancements/fy0702/2003044184-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0702/2003044184-t.html">http://www.loc.gov/catdir/enhancements/fy0702/2003044184-t.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book Open Access |
| Edition | 2nd edition |
| Classification part | 658.84 |
| Item part | 1 |
| Call number prefix | RAY |
| Call number suffix | 658.84 RAY |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management Sciences Library | Management Sciences Library | 11/05/2021 | Donation | 658.84 RAY 1 | 0016168 | 11/05/2021 | 1 | 11/05/2021 | Book Open Access | |||||
| Dewey Decimal Classification | Management Sciences Library | Management Sciences Library | 11/05/2021 | Donation | 658.84 RAY 2 | 0016169 | 11/05/2021 | 2 | 11/05/2021 | Book Open Access | |||||
| Dewey Decimal Classification | Management Sciences Library | Management Sciences Library | 11/05/2021 | Donation | 658.84 RAY 3 | 0016170 | 11/05/2021 | 3 | 11/05/2021 | Book Open Access | |||||
| Dewey Decimal Classification | Management Sciences Library | Management Sciences Library | 11/05/2021 | Donation | 658.84 RAY 4 | 0016171 | 11/05/2021 | 4 | 11/05/2021 | Book Open Access | |||||
| Dewey Decimal Classification | Management Sciences Library | Management Sciences Library | 11/05/2021 | Donation | 658.84 RAY 5 | 0016172 | 11/05/2021 | 5 | 11/05/2021 | Book Open Access | |||||
| Dewey Decimal Classification | Management Sciences Library | Management Sciences Library | 11/05/2021 | Donation | 658.84 RAY 6 | 0016173 | 11/05/2021 | 6 | 11/05/2021 | Book Open Access | |||||
| Dewey Decimal Classification | Management Sciences Library | Management Sciences Library | 11/05/2021 | Donation | 658.84 RAY 7 | 0016174 | 11/05/2021 | 7 | 11/05/2021 | Book Open Access | |||||
| Dewey Decimal Classification | Management Sciences Library | Management Sciences Library | 11/05/2021 | Donation | 658.84 RAY 8 | 0016175 | 11/05/2021 | 8 | 11/05/2021 | Book Open Access | |||||
| Dewey Decimal Classification | Management Sciences Library | Management Sciences Library | 11/05/2021 | Donation | 658.84 RAY 9 | 0016176 | 11/05/2021 | 9 | 11/05/2021 | Book Open Access | |||||
| Dewey Decimal Classification | Management Sciences Library | Management Sciences Library | 11/05/2021 | Donation | 658.84 RAY 10 | 0016177 | 11/05/2021 | 10 | 11/05/2021 | Book Open Access | |||||
| Dewey Decimal Classification | Management Sciences Library | Management Sciences Library | 11/05/2021 | Donation | 658.84 RAY 11 | 0016178 | 11/05/2021 | 11 | 11/05/2021 | Book Open Access | |||||
| Dewey Decimal Classification | Management Sciences Library | Management Sciences Library | 11/05/2021 | Donation | 658.84 RAY 12 | 0016179 | 11/05/2021 | 12 | 11/05/2021 | Book Open Access | |||||
| Dewey Decimal Classification | Management Sciences Library | Management Sciences Library | 11/05/2021 | Donation | 658.84 RAY 13 | 0016180 | 11/05/2021 | 13 | 11/05/2021 | Book Open Access | |||||
| Dewey Decimal Classification | Management Sciences Library | Management Sciences Library | 11/05/2021 | Donation | 658.84 RAY 14 | 0016181 | 11/05/2021 | 14 | 11/05/2021 | Book Open Access | |||||
| Dewey Decimal Classification | Management Sciences Library | Management Sciences Library | 11/05/2021 | Donation | 658.84 RAY 15 | 0016182 | 11/05/2021 | 15 | 11/05/2021 | Book Open Access | |||||
| Dewey Decimal Classification | Management Sciences Library | Management Sciences Library | 11/05/2021 | Donation | 658.84 RAY 16 | 0016183 | 11/05/2021 | 16 | 11/05/2021 | Book Open Access | |||||
| Dewey Decimal Classification | Management Sciences Library | Management Sciences Library | 11/05/2021 | Donation | 658.84 RAY 17 | 0016184 | 11/05/2021 | 17 | 11/05/2021 | Book Open Access | |||||
| Dewey Decimal Classification | Management Sciences Library | Management Sciences Library | 11/05/2021 | Donation | 658.84 RAY 18 | 0016185 | 11/05/2021 | 18 | 11/05/2021 | Book Open Access |