Marketing your clinical practice : ethically, effectively, economically / Neil Baum, Gretchen Henkel.
Publication details: Gaithersburg, Md. : Aspen Publishers, c2000.Edition: 2nd editionDescription: xxx, 502 p. : ill. ; 24 cmISBN:- 0834217457
- 9780834217454
- 610.688 21 BAU
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book Open Access
|
Engineering Library | 610.688 BAU 1 (Browse shelf(Opens below)) | 1 | Available | 0025567 |
Contents
Pillar I. Love the Ones Youre with Keeping the Patients You Already Have
1 Giving Your Practice a Checkup
2 Mystery Shop Til You Drop
3 Dont Be Late for a Very Important Date
4 Identifying Moments of Truth
5 Putting on the Ritz
6 Your Reception Area Is Your Opportunity to Create a Good First Impression
7 Improve Patients Drug ComplianceProvide Medication Information
9 Marketing on 10 Minutes a Day
Dealing with Demanding Patients
11 Track Your Oldies and They Will Become Goodies
12 A Transfer Request Does Not Mean GoodBye
13 Build the Evidence and They will Come
14 Leave a Paper Trail That Leads to the Bottom Line
15 Stuffers Soften the Bite of the Bill
Creating Office Videos
17 Need More Patients? Brochures Are the Cure
18 Meshing Your Disaster and Marketing Plans
External Marketing Attracting New Patients to Your Practice
19 Your Net Worth Is Related to Your Network
Support Groups and Group Appointments Can Fill the Bill
21 Marketing to Ethnic Communities
Marketing to Boomers Seniors and Gen Xers
23 Write That Masterpieceand Send It to the Lay Press
24 Nothing Does It Better Than a Newsletter
25 Theyll Find You Fast with an Effective Yellow Pages Ad
Learning to Love Spiders and Crawlers
27 One Small Click for Your Patients One Giant Leap for Your Practice
Speeches That Spur Action
29 Make Slides That Sizzle
Motivating Your Staff
How to Create Team Spirit
33 Add Sparkle to Your Staff Meetings
The Telephone Is the Lifeline of Your Practice
Start a LunchandLearn ProgramReferrals Will Follow
Hiring the Perfect Employee for Your Practice
37 Making Office Space WorkFor Your Practice and Your Staff
Communicating with Other Physicians and Other Professionals
Create Credibility Through Celebrity
Write the Book
It Takes Patience Persistence Politeness and Prompt Reporting
39 Generating Referrals from Nontraditional Sources
40 Make the Hospital Your Marketing Ally Not Your Adversary
Marketing for Large Groups
42 Birds Do It Bees Do It Even Ivory Tower Doctors Do It
From Pillar to Post Best Use of Consultants Technology and Tips to Ensure Your Marketing Success
43 Improve Quality Build Alliances When You Add Ancillary Services
From Paper Chase to ServiceBased
45 Let Technology Simplify Your Life
46 Banish the Malpractice Blues
47 How to Market and Promote Clinical Research
Marketing Your Expertise as an Expert Witness
49 Do Niche Marketing as a Super Specialist
50 Giving Our Patients a FedEx Experience
51 Marketing Your Concierge Medical Practice
52 Hiring a Marketing Consultant
53 Working with an Architect to Enhance the Patient Experience in Your Office
Appendix
Having Fun with Your Medical Practice
55 Lagniappe Something Extra
56 Balancing Your Personal and Professional Lives
Includes bibliographical references and index.
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