Marketing your clinical practice : (Record no. 6606)

MARC details
000 -LEADER
fixed length control field 04359cam a22003374a 4500
001 - CONTROL NUMBER
control field 11852708
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211001121853.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 991202s2000 mdua b 001|0 eng c
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 99059817
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0834217457
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780834217454
040 ## - CATALOGING SOURCE
Original cataloging agency BUL
Transcribing agency BUL
Language of cataloging eng
Modifying agency BUL
Description conventions rda
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 610.688
Edition number 21
Item number BAU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Baum, Neil,
Dates associated with a name 1943-
245 10 - TITLE STATEMENT
Title Marketing your clinical practice :
Remainder of title ethically, effectively, economically /
Statement of responsibility, etc. Neil Baum, Gretchen Henkel.
250 ## - EDITION STATEMENT
Edition statement 2nd edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Gaithersburg, Md. :
Name of publisher, distributor, etc. Aspen Publishers,
Date of publication, distribution, etc. c2000.
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 502 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Contents <br/><br/>Pillar I. Love the Ones Youre with Keeping the Patients You Already Have<br/><br/><br/>1 Giving Your Practice a Checkup<br/><br/><br/>2 Mystery Shop Til You Drop<br/><br/><br/>3 Dont Be Late for a Very Important Date<br/><br/><br/>4 Identifying Moments of Truth<br/><br/><br/>5 Putting on the Ritz<br/><br/><br/>6 Your Reception Area Is Your Opportunity to Create a Good First Impression<br/><br/><br/>7 Improve Patients Drug ComplianceProvide Medication Information<br/><br/><br/> <br/>9 Marketing on 10 Minutes a Day <br/> <br/>Dealing with Demanding Patients <br/> <br/>11 Track Your Oldies and They Will Become Goodies <br/> <br/>12 A Transfer Request Does Not Mean GoodBye <br/> <br/>13 Build the Evidence and They will Come <br/> <br/>14 Leave a Paper Trail That Leads to the Bottom Line <br/> <br/>15 Stuffers Soften the Bite of the Bill <br/> <br/>Creating Office Videos <br/> <br/>17 Need More Patients? Brochures Are the Cure <br/> <br/>18 Meshing Your Disaster and Marketing Plans <br/> <br/>External Marketing Attracting New Patients to Your Practice <br/> <br/>19 Your Net Worth Is Related to Your Network <br/> <br/>Support Groups and Group Appointments Can Fill the Bill <br/> <br/>21 Marketing to Ethnic Communities <br/> <br/>Marketing to Boomers Seniors and Gen Xers <br/> <br/>23 Write That Masterpieceand Send It to the Lay Press <br/> <br/>24 Nothing Does It Better Than a Newsletter <br/> <br/>25 Theyll Find You Fast with an Effective Yellow Pages Ad <br/> <br/>Learning to Love Spiders and Crawlers <br/> <br/>27 One Small Click for Your Patients One Giant Leap for Your Practice <br/> <br/>Speeches That Spur Action <br/> <br/>29 Make Slides That Sizzle<br/><br/>Motivating Your Staff<br/><br/>How to Create Team Spirit<br/><br/>33 Add Sparkle to Your Staff Meetings<br/><br/>The Telephone Is the Lifeline of Your Practice<br/><br/>Start a LunchandLearn ProgramReferrals Will Follow<br/><br/>Hiring the Perfect Employee for Your Practice<br/><br/>37 Making Office Space WorkFor Your Practice and Your Staff<br/><br/>Communicating with Other Physicians and Other Professionals<br/> <br/> <br/>Create Credibility Through Celebrity <br/> <br/>Write the Book <br/> <br/>It Takes Patience Persistence Politeness and Prompt Reporting <br/> <br/>39 Generating Referrals from Nontraditional Sources <br/> <br/>40 Make the Hospital Your Marketing Ally Not Your Adversary <br/> <br/>Marketing for Large Groups <br/> <br/>42 Birds Do It Bees Do It Even Ivory Tower Doctors Do It <br/> <br/>From Pillar to Post Best Use of Consultants Technology and Tips to Ensure Your Marketing Success <br/> <br/>43 Improve Quality Build Alliances When You Add Ancillary Services <br/> <br/>From Paper Chase to ServiceBased <br/> <br/>45 Let Technology Simplify Your Life <br/> <br/>46 Banish the Malpractice Blues <br/> <br/>47 How to Market and Promote Clinical Research <br/> <br/>Marketing Your Expertise as an Expert Witness <br/> <br/>49 Do Niche Marketing as a Super Specialist <br/> <br/>50 Giving Our Patients a FedEx Experience <br/> <br/>51 Marketing Your Concierge Medical Practice <br/> <br/>52 Hiring a Marketing Consultant <br/> <br/>53 Working with an Architect to Enhance the Patient Experience in Your Office <br/> <br/>Appendix <br/> <br/>Having Fun with Your Medical Practice <br/> <br/>55 Lagniappe Something Extra <br/> <br/>56 Balancing Your Personal and Professional Lives <br/> <br/> <br/> <br/> <br/> <br/> <br/><br/>
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Medicine
General subdivision Practice.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Medical care
General subdivision Marketing.
650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Practice Management, Medical.
650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing of Health Services.
650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Physician-Patient Relations.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Henkel, Gretchen.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book Open Access
Edition 2nd edition
Classification part 610.688
Item part 1
Call number prefix BAU
Call number suffix 610.688 BAU
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Engineering Library Engineering Library 10/01/2021 Donation   610.688 BAU 1 0025567 10/01/2021 1 10/01/2021 Book Open Access