MARC details
000 -LEADER |
fixed length control field |
04359cam a22003374a 4500 |
001 - CONTROL NUMBER |
control field |
11852708 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20211001121853.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
991202s2000 mdua b 001|0 eng c |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
99059817 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0834217457 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780834217454 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
BUL |
Transcribing agency |
BUL |
Language of cataloging |
eng |
Modifying agency |
BUL |
Description conventions |
rda |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
610.688 |
Edition number |
21 |
Item number |
BAU |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Baum, Neil, |
Dates associated with a name |
1943- |
245 10 - TITLE STATEMENT |
Title |
Marketing your clinical practice : |
Remainder of title |
ethically, effectively, economically / |
Statement of responsibility, etc. |
Neil Baum, Gretchen Henkel. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Gaithersburg, Md. : |
Name of publisher, distributor, etc. |
Aspen Publishers, |
Date of publication, distribution, etc. |
c2000. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxx, 502 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
500 ## - GENERAL NOTE |
General note |
Contents <br/><br/>Pillar I. Love the Ones Youre with Keeping the Patients You Already Have<br/><br/><br/>1 Giving Your Practice a Checkup<br/><br/><br/>2 Mystery Shop Til You Drop<br/><br/><br/>3 Dont Be Late for a Very Important Date<br/><br/><br/>4 Identifying Moments of Truth<br/><br/><br/>5 Putting on the Ritz<br/><br/><br/>6 Your Reception Area Is Your Opportunity to Create a Good First Impression<br/><br/><br/>7 Improve Patients Drug ComplianceProvide Medication Information<br/><br/><br/> <br/>9 Marketing on 10 Minutes a Day <br/> <br/>Dealing with Demanding Patients <br/> <br/>11 Track Your Oldies and They Will Become Goodies <br/> <br/>12 A Transfer Request Does Not Mean GoodBye <br/> <br/>13 Build the Evidence and They will Come <br/> <br/>14 Leave a Paper Trail That Leads to the Bottom Line <br/> <br/>15 Stuffers Soften the Bite of the Bill <br/> <br/>Creating Office Videos <br/> <br/>17 Need More Patients? Brochures Are the Cure <br/> <br/>18 Meshing Your Disaster and Marketing Plans <br/> <br/>External Marketing Attracting New Patients to Your Practice <br/> <br/>19 Your Net Worth Is Related to Your Network <br/> <br/>Support Groups and Group Appointments Can Fill the Bill <br/> <br/>21 Marketing to Ethnic Communities <br/> <br/>Marketing to Boomers Seniors and Gen Xers <br/> <br/>23 Write That Masterpieceand Send It to the Lay Press <br/> <br/>24 Nothing Does It Better Than a Newsletter <br/> <br/>25 Theyll Find You Fast with an Effective Yellow Pages Ad <br/> <br/>Learning to Love Spiders and Crawlers <br/> <br/>27 One Small Click for Your Patients One Giant Leap for Your Practice <br/> <br/>Speeches That Spur Action <br/> <br/>29 Make Slides That Sizzle<br/><br/>Motivating Your Staff<br/><br/>How to Create Team Spirit<br/><br/>33 Add Sparkle to Your Staff Meetings<br/><br/>The Telephone Is the Lifeline of Your Practice<br/><br/>Start a LunchandLearn ProgramReferrals Will Follow<br/><br/>Hiring the Perfect Employee for Your Practice<br/><br/>37 Making Office Space WorkFor Your Practice and Your Staff<br/><br/>Communicating with Other Physicians and Other Professionals<br/> <br/> <br/>Create Credibility Through Celebrity <br/> <br/>Write the Book <br/> <br/>It Takes Patience Persistence Politeness and Prompt Reporting <br/> <br/>39 Generating Referrals from Nontraditional Sources <br/> <br/>40 Make the Hospital Your Marketing Ally Not Your Adversary <br/> <br/>Marketing for Large Groups <br/> <br/>42 Birds Do It Bees Do It Even Ivory Tower Doctors Do It <br/> <br/>From Pillar to Post Best Use of Consultants Technology and Tips to Ensure Your Marketing Success <br/> <br/>43 Improve Quality Build Alliances When You Add Ancillary Services <br/> <br/>From Paper Chase to ServiceBased <br/> <br/>45 Let Technology Simplify Your Life <br/> <br/>46 Banish the Malpractice Blues <br/> <br/>47 How to Market and Promote Clinical Research <br/> <br/>Marketing Your Expertise as an Expert Witness <br/> <br/>49 Do Niche Marketing as a Super Specialist <br/> <br/>50 Giving Our Patients a FedEx Experience <br/> <br/>51 Marketing Your Concierge Medical Practice <br/> <br/>52 Hiring a Marketing Consultant <br/> <br/>53 Working with an Architect to Enhance the Patient Experience in Your Office <br/> <br/>Appendix <br/> <br/>Having Fun with Your Medical Practice <br/> <br/>55 Lagniappe Something Extra <br/> <br/>56 Balancing Your Personal and Professional Lives <br/> <br/> <br/> <br/> <br/> <br/> <br/><br/> |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Medicine |
General subdivision |
Practice. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Medical care |
General subdivision |
Marketing. |
650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Practice Management, Medical. |
650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing of Health Services. |
650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Physician-Patient Relations. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Henkel, Gretchen. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ocip |
f |
19 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Book Open Access |
Edition |
2nd edition |
Classification part |
610.688 |
Item part |
1 |
Call number prefix |
BAU |
Call number suffix |
610.688 BAU |