How to develop a business plan in 15 days / William M. Luther.

By:

Luther, William M

Publication details: New York, NY : AMACOM, c1987.Description: xiii, 241 p. : ill. ; 24 cmISBN:

0814458742

Subject(s):

Business planning

DDC classification:

658.4012 19 LUT

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book Open Access	Engineering Library	658.4012 LUT 1 (Browse shelf(Opens below))	1	Available		0025635

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Contents
Introduction
Part 1. Getting Organized
1. The Planning process

Part II. Obtaining the Data
2. Asking the right question
3. Getting the right answer

Part III. Assembling the fact book and developing the plan
4. Pulling the Numbers Together
5. Operations
6. Sales Development
7. Promotion
8. More on Promotion
9. Distribution, Packaging, Customer Service and G & A
10. Pulling the Business Plan Together

Includes index : p. 235 - 241

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How to develop a business plan in 15 days / William M. Luther.

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