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How to develop a business plan in 15 days / William M. Luther.

By: Publication details: New York, NY : AMACOM, c1987.Description: xiii, 241 p. : ill. ; 24 cmISBN:
  • 0814458742
Subject(s): DDC classification:
  • 658.4012 19 LUT
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Open Access Book Open Access Engineering Library 658.4012 LUT 1 (Browse shelf(Opens below)) 1 Available 0025635

Contents
Introduction
Part 1. Getting Organized
1. The Planning process

Part II. Obtaining the Data
2. Asking the right question
3. Getting the right answer

Part III. Assembling the fact book and developing the plan
4. Pulling the Numbers Together
5. Operations
6. Sales Development
7. Promotion
8. More on Promotion
9. Distribution, Packaging, Customer Service and G & A
10. Pulling the Business Plan Together

Includes index : p. 235 - 241

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