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Small business management : an entrepreneurial emphasis / Justin G. Longenecker, Carlos W. Moore, J. William Petty.

By: Contributor(s): Publication details: Cincinnati : South-Western College Pub., c2000.Edition: 11th editionDescription: xxxi, 701 p. : col. ill. ; 26 cmISBN:
  • 0538890150
Subject(s): DDC classification:
  • 658.022 22 LON
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Closed Access Book Closed Access Engineering Library 658.022 LON 1 (Browse shelf(Opens below)) 1 Available 0014497
Book Closed Access Book Closed Access Natural Resources and Environmental Sciences Library 658.022 LON (Browse shelf(Opens below)) 1 Available 0009957

PART 1. ENTREPRENEURIAL OPPORTUNITIES
1. Entrepreneurship in the new millennium
2. Family business opportunities
3. Franchising opportunities
4. Start-up and buyout opportunities
5. Competitive advantage and market-place

PART 2. DEVELOPING THE NEW VENTURE BUSINESS PLAN
6. The role of the business plan
7. Developing the marketing plan
8. Selecting the management team and form of organization
9. Selecting a location and planning the facilities
10. Accounting statements and financial requirements
11. Finding sources of financing

PART 3. SMALL BUSINESS MARKETING
12. Customer loyalty and product strategy
13. Pricing and credit strategies
14. Promotional strategy
15. Distribution channels and global markets

PART 4. MANAGING SMALL BUSINESS OPERATIONS
16. Social and ethical issues
17. Professional management
18. Managing human resources
19. Quality management and the operations process
20. Managing computer-based technology

PART 5. FINANCIAL MANAGEMENT IN THE ENTREPRENEURIAL FIRM
21. Evaluating financial performance
22. Managing the firm's assets
23. Risk and insurance
24. Exit strategies and beyond

Includes bibliographical references (p. 665-673) and index.

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