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Selling to VITO : the very important top officer / Anthony Parinello.

By: Publication details: Holbrook, Mass. : Adams Media, c1999.Edition: 2nd editionDescription: xix, 252 p. : ill. ; 24 cmISBN:
  • 1580622240 (pbk.)
Other title:
  • Selling to the very important top officer [Spine title]
Subject(s): DDC classification:
  • 658.85 22 PAR
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Item type Current library Call number Copy number Status Date due Barcode
Book Closed Access Book Closed Access Engineering Library 658.85 PAR 1 (Browse shelf(Opens below)) 1 Available 0009895

PART 1. MEETING AND BECOMING VITO'S BUSINESS PARTNER
Chapter 1. The time is right

Chapter 2. Adding value to VITO's day

Chapter 3. The five keys to working with VITO

Chapter 4. A portrait of VITO

Chapter 5. Other players in the drama-and the influence and authority network

Chapter 6. The Seymour problem

PART 2: CONTACTING VITO
Chapter 7. Call objectives

Chapter 8. More research you'll need to do before contacting VITO by mail

Chapter 9. Benefits-and the headline of your letter

Chapter 10.The lest of the letter to VITO

PART 3. MAKING YOUR VITO CALL
Chapter 11. Getting VITO'S Attention by phone

Chapter 12.The gatekeepers

Chapter 13. Voicemail messages to VITO

Chapter 14. The pigeonholing problem

PART 4. MEETING VITO AND KEEPING VITO involved
Chapter 15. Preparing for your presentation to VITO

Chapter 16. Delivering your presentation to VITO

Chapter 17. Meeting with VITO by phone and in person
etc...

Includes index.

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