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Introduction to business : expanded version / Julian E. Gaspar...[et al]

Contributor(s): Publication details: Boston : Houghton Mifflin, c2006ISBN:
  • 9780618800971
  • 0618800972
Subject(s): DDC classification:
  • 22 658 INT
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Closed Access Book Closed Access Engineering Library 658 INT 1 (Browse shelf(Opens below)) 1 Available 0018587

PART ONE: THE NATURE OF CONTEMPORARY BUSINESS
1. What is business

2. The environment of business

3. Business governance, ethics, and social responsibility

4. Small business and entrepreneurship

PART TWO: MANAGING BUSINESS BEHAVIOR
5. Managing and organizing business

6. Human resources management

7. Motivating and leading employees

PART THREE: MARKETING
8. Marketing basics

9. Developing the product and pricing mixes

10. Developing the promoting and distribution mixes

PART FOUR: ACCOUNTING
11. Accounting for decision making

12. Financing reporting

PART FIVE: FINANCE
13. Financial management of firm and investment management

14. Understanding the financial system, money, and banking

15. Personal financial planning

PART SIX: MANAGING BUSINESS OPERATIONS, MANAGEMENT, INFORMATION SYSTEMS, AND THE DIGITAL ENTERPRISE
16. Managing business operations

17. Management information systems

18. The digital enterprise

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