Introduction to business : expanded version /
Introduction to business : expanded version /
Julian E. Gaspar...[et al]
- Boston : Houghton Mifflin, c2006
PART ONE: THE NATURE OF CONTEMPORARY BUSINESS
1. What is business
2. The environment of business
3. Business governance, ethics, and social responsibility
4. Small business and entrepreneurship
PART TWO: MANAGING BUSINESS BEHAVIOR
5. Managing and organizing business
6. Human resources management
7. Motivating and leading employees
PART THREE: MARKETING
8. Marketing basics
9. Developing the product and pricing mixes
10. Developing the promoting and distribution mixes
PART FOUR: ACCOUNTING
11. Accounting for decision making
12. Financing reporting
PART FIVE: FINANCE
13. Financial management of firm and investment management
14. Understanding the financial system, money, and banking
15. Personal financial planning
PART SIX: MANAGING BUSINESS OPERATIONS, MANAGEMENT, INFORMATION SYSTEMS, AND THE DIGITAL ENTERPRISE
16. Managing business operations
17. Management information systems
18. The digital enterprise
9780618800971 0618800972
Business management
658 / INT
PART ONE: THE NATURE OF CONTEMPORARY BUSINESS
1. What is business
2. The environment of business
3. Business governance, ethics, and social responsibility
4. Small business and entrepreneurship
PART TWO: MANAGING BUSINESS BEHAVIOR
5. Managing and organizing business
6. Human resources management
7. Motivating and leading employees
PART THREE: MARKETING
8. Marketing basics
9. Developing the product and pricing mixes
10. Developing the promoting and distribution mixes
PART FOUR: ACCOUNTING
11. Accounting for decision making
12. Financing reporting
PART FIVE: FINANCE
13. Financial management of firm and investment management
14. Understanding the financial system, money, and banking
15. Personal financial planning
PART SIX: MANAGING BUSINESS OPERATIONS, MANAGEMENT, INFORMATION SYSTEMS, AND THE DIGITAL ENTERPRISE
16. Managing business operations
17. Management information systems
18. The digital enterprise
9780618800971 0618800972
Business management
658 / INT