Business strategy and policy : cases / Garry D. Smith, Danny R. Arnold & Bobby G. Bizzell.
Publication details: Boston : Houghton Mifflin Co., c1991.Edition: 3rd editionDescription: xxvi, 534 p. : ill. ; 24 cmISBN:- 9780395567357
- 0395567351
- 658.4012 23 SMI
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book Open Access
|
Engineering Library | 658.4012 SMI 1 (Browse shelf(Opens below)) | 1 | Available | BUML24020059 |
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| 658.4012 PER 1 Real-time strategy : improvising team-based planning for a fast-changing world / | 658.4012 ROB 1 Strategy pure and simple : how winning CEOs outthink their competition / | 658.4012 SMI 1 Corporation : a global business simulation / | 658.4012 SMI 1 Business strategy and policy : cases / | 658.4012 SMI 10 Corporation : a global business simulation / | 658.4012 SMI 2 Corporation : a global business simulation / | 658.4012 SMI 3 Corporation : a global business simulation / |
Contents;
Case 1: Apple computer, Inc. 1986
Case 2: Applied CAD knowledge, Inc.: The "Boom/Splat" syndrome
Case 3: Applied CAD knowledge, Inc.
Case 4: AT&T and the residential long-distance market
Case 5: The Audubon zoo: An urban Eden
Case 6: Babbit brothers trading company
Case 7: Bank services, Inc.
Case 8: Beachaven vineyards & Winery
Case 9: Bennett's machine shop, Inc.
Case 10: Brithinee electric , Inc.
Case 11: Browning-Ferris industries, Inc.
Case 12: Caterpillar in Latin America
Case 13: Chaparral steel company
Case 14: First Alabama Banchares, Inc.: Stuck in the middle?
Case 15: General Cinema Corp.
Case 16: Knickers in a twist
Case 17: KNP papier, N.V.
Case 18: Kraft foods
Case 19: Lewis foods Fleet management
Case 20: McGraw-Edison/Toastmaster
Case 21: New Stuart cross motors
Case 22: Northern Telecom, Inc.
Case 23: Nucor Corporation
Case 24: Owatonna tool company
Case 25: Polaroid corporation/inner city, Inc.
Case 26: Saunders system Inc.: The end of a tradition
Case 27: Springfield remanufacturing corporation
Case 28: Survival aids, Ltd.
Case 29: Volvo bus of north America
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