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Smith, Garry D.

Business strategy and policy : cases / Garry D. Smith, Danny R. Arnold & Bobby G. Bizzell. - 3rd edition - Boston : Houghton Mifflin Co., c1991. - xxvi, 534 p. : ill. ; 24 cm.

Contents;

Case 1: Apple computer, Inc. 1986
Case 2: Applied CAD knowledge, Inc.: The "Boom/Splat" syndrome
Case 3: Applied CAD knowledge, Inc.
Case 4: AT&T and the residential long-distance market
Case 5: The Audubon zoo: An urban Eden

Case 6: Babbit brothers trading company
Case 7: Bank services, Inc.
Case 8: Beachaven vineyards & Winery
Case 9: Bennett's machine shop, Inc.
Case 10: Brithinee electric , Inc.

Case 11: Browning-Ferris industries, Inc.
Case 12: Caterpillar in Latin America
Case 13: Chaparral steel company
Case 14: First Alabama Banchares, Inc.: Stuck in the middle?
Case 15: General Cinema Corp.

Case 16: Knickers in a twist
Case 17: KNP papier, N.V.
Case 18: Kraft foods
Case 19: Lewis foods Fleet management
Case 20: McGraw-Edison/Toastmaster

Case 21: New Stuart cross motors
Case 22: Northern Telecom, Inc.
Case 23: Nucor Corporation
Case 24: Owatonna tool company
Case 25: Polaroid corporation/inner city, Inc.

Case 26: Saunders system Inc.: The end of a tradition
Case 27: Springfield remanufacturing corporation
Case 28: Survival aids, Ltd.
Case 29: Volvo bus of north America




ISBN: 9780395567357 0395567351

Subjects--Topical Terms:
Strategic planning.
Strategic planning--Case studies.

Dewey Class. No.: 658.4012 / SMI