Amazon cover image
Image from Amazon.com

Electronic Commerce 2002 / Efraim Turban . . . [et al.]

By: Contributor(s): Publication details: Upper Saddle River : Prentice Hall, c2002Edition: 2nd edDescription: xli, 914 p. : ill.(some col.) ; 26 cmISBN:
  • 0130653012
Subject(s): DDC classification:
  • 22 658.84 TUR
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Open Access Book Open Access Engineering Library 658.84 TUR 1 (Browse shelf(Opens below)) 1 Available BUML24010022

CONTENTS

PART ONE : A REAL REVOLUTION
Chapter 1: overview of electronic commerce
Chapter 2: The digital economy

PART TWO: B2C EC-INTERNET MARKETING
Chapter 3: Retailing in electronic commerce (e-tailing)
Chapter 4: Internet consumers, e-service and market research
Chapter 5: Advertisement in E-commerce

PART THREE: B2B EC INTERNET MARKETING
Chapter 6: Company- centric B2B
Chapter 7: E-marketplaces and B2B
Chapter 8: B2B Support services

PART FOUR: OTHER EC MODELS AND APPLICATIONS
Chapter 9: Dynamic pricing: Auctions and more
Chapter 10: Service industries, online publishing, and knowledge dissemination
Chapter 11: Intra business, e-government, and more

PART FIVE: BUILDING EC SYSTEMS
Chapter 12: Building E-commerce applications and infrastructure
Chapter 13: E-commerce security
Chapter 14: Electronic payment systems
Chapter 15: Order fulfilment, logistics and supply chain management

PART SIX: IMPLEMENTING EC
Chapter 16: EC strategy and implementation
Chapter 17; The regulatory environment of electronic commerce
Chapter 18: E-communities, global and other issues in EC
Chapter 19: M-Commerce

Includes references and index

There are no comments on this title.

to post a comment.