Electronic Commerce 2002 / Efraim Turban . . . [et al.]
Publication details: Upper Saddle River : Prentice Hall, c2002Edition: 2nd edDescription: xli, 914 p. : ill.(some col.) ; 26 cmISBN:- 0130653012
- 22 658.84 TUR
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Open Access | Engineering Library | 658.84 TUR 1 (Browse shelf(Opens below)) | 1 | Available | BUML24010022 |
CONTENTS
PART ONE : A REAL REVOLUTION
Chapter 1: overview of electronic commerce
Chapter 2: The digital economy
PART TWO: B2C EC-INTERNET MARKETING
Chapter 3: Retailing in electronic commerce (e-tailing)
Chapter 4: Internet consumers, e-service and market research
Chapter 5: Advertisement in E-commerce
PART THREE: B2B EC INTERNET MARKETING
Chapter 6: Company- centric B2B
Chapter 7: E-marketplaces and B2B
Chapter 8: B2B Support services
PART FOUR: OTHER EC MODELS AND APPLICATIONS
Chapter 9: Dynamic pricing: Auctions and more
Chapter 10: Service industries, online publishing, and knowledge dissemination
Chapter 11: Intra business, e-government, and more
PART FIVE: BUILDING EC SYSTEMS
Chapter 12: Building E-commerce applications and infrastructure
Chapter 13: E-commerce security
Chapter 14: Electronic payment systems
Chapter 15: Order fulfilment, logistics and supply chain management
PART SIX: IMPLEMENTING EC
Chapter 16: EC strategy and implementation
Chapter 17; The regulatory environment of electronic commerce
Chapter 18: E-communities, global and other issues in EC
Chapter 19: M-Commerce
Includes references and index
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