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Turban, Efraim.

Electronic Commerce 2002 / Efraim Turban . . . [et al.] - 2nd ed. - Upper Saddle River : Prentice Hall, c2002 - xli, 914 p. : ill.(some col.) ; 26 cm.

CONTENTS

PART ONE : A REAL REVOLUTION
Chapter 1: overview of electronic commerce
Chapter 2: The digital economy

PART TWO: B2C EC-INTERNET MARKETING
Chapter 3: Retailing in electronic commerce (e-tailing)
Chapter 4: Internet consumers, e-service and market research
Chapter 5: Advertisement in E-commerce

PART THREE: B2B EC INTERNET MARKETING
Chapter 6: Company- centric B2B
Chapter 7: E-marketplaces and B2B
Chapter 8: B2B Support services

PART FOUR: OTHER EC MODELS AND APPLICATIONS
Chapter 9: Dynamic pricing: Auctions and more
Chapter 10: Service industries, online publishing, and knowledge dissemination
Chapter 11: Intra business, e-government, and more

PART FIVE: BUILDING EC SYSTEMS
Chapter 12: Building E-commerce applications and infrastructure
Chapter 13: E-commerce security
Chapter 14: Electronic payment systems
Chapter 15: Order fulfilment, logistics and supply chain management

PART SIX: IMPLEMENTING EC
Chapter 16: EC strategy and implementation
Chapter 17; The regulatory environment of electronic commerce
Chapter 18: E-communities, global and other issues in EC
Chapter 19: M-Commerce


Includes references and index

ISBN: 0130653012

Subjects--Topical Terms:
Electronic commerce
Electronic commerce--Management
Information technology--Management
Business enterprises--Computer networks

Dewey Class. No.: 658.84 / TUR