Business research for decision making / Duane Davis, Robert M. Cosenza.
Series: Kent series in marketing | Kent series in managementPublication details: Boston : PWS-Kent Pub. Co., c1988.Edition: 2nd editionDescription: xii, 594 p. : ill. ; 24 cmISBN:- 0534872131
- 658.4030072 22 DAN
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book Open Access
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Engineering Library | 658.4030072 DAN 1 (Browse shelf(Opens below)) | 1 | Available | BUML24011450 |
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| 658.403 MAN 1 Managing information technology / | 658.403 OUE 1 I/S internal consulting : the "must have" skill for every I/S professional / | 658.403 SEK 1 Research methods for managers : a skill-building approach / | 658.4030072 DAN 1 Business research for decision making / | 658.4032 HIL 1 Introduction to operations research / | 658.4033 WAL 1 Key management ratios : The clearest guide to the critical numbers that drive your business / | 658.40352 MCD 1 International business management decision-making simulation / |
CONTENTS
PART 1: SCIENTIFIC INQUIRY'S ROLE IN DECISSION MAKING
Chapter 1: Thee role of business research in the decision-making process
Structure of decision making
The role of research in decision making
E.tc
Chapter 2: Scientific inquiry
Definition
Methods of theory construction
Relevance of science in business research
E.tc
PART 2: RESEARCH PROPOSAL
Chapter 3: Beginning the research process
Overview
Business research process
E.tc
Chapter 4: Research proposal development and evaluation
Overview
Proposal development
E.tc
PART 3: RESERACH DESIGN
Chapter 5: Fundamentals of research design
Overview
The nature of research design
Error reduction through design
Etc
Chapter 6: Foundations of measurement
Overview
The nature of measurement
Levels of measurement
E.tc
Chapter 7: Scaling and instrument design
Overview
The nature of instrument design
Scale development
E.tc
Chapter 8: Sampling design
Overview
Thee nature of sampling
E.tc
PART 4: DATA COLLECTION
Chapter 9: Secondary data collection in business inquiry
Secondary data in business research
Selection of data retrieval methods
E.tc
Chapter 10: Primary Data collection
Overview
The nature of primary data collection
E.tc
Chapter 11: Model Building: Use and evaluation
Importance and terminology verbal versus mathematical models
Types of models
Model construction and use
E.tc
PART 5: ANALYTICAL PROCEDURES
Chapter 12: Basic data preparation and analysis
The preanalytical process
Basic analytical framework for business research
E.tc
Chapter 13: Analysis of variance and regression techniques
Overview
Nature of variance
Decomposition
E.tc
Chapter 14: Advanced Multivariate analysis
Overview
Introduction to multivariate analysis
E.tc
PART 6: RESEARCH REPORTING AND EVALUATION
Chapter 15: Ethical considerations in business research
Overview
Ethical issues in business research
E.tc
Chapter 16: Research reporting
Overview
Written research reports
E.tc
Chapter 17: Evaluation of business research
Overview
Evaluating a research report
E.tc
Includes bibliographies and index.
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