Business research for decision making /
Davis, Duane,
Business research for decision making / Duane Davis, Robert M. Cosenza. - 2nd edition. - Boston : PWS-Kent Pub. Co., c1988. - xii, 594 p. : ill. ; 24 cm. - Kent series in marketing Kent series in management .
CONTENTS
PART 1: SCIENTIFIC INQUIRY'S ROLE IN DECISSION MAKING
Chapter 1: Thee role of business research in the decision-making process
Structure of decision making
The role of research in decision making
E.tc
Chapter 2: Scientific inquiry
Definition
Methods of theory construction
Relevance of science in business research
E.tc
PART 2: RESEARCH PROPOSAL
Chapter 3: Beginning the research process
Overview
Business research process
E.tc
Chapter 4: Research proposal development and evaluation
Overview
Proposal development
E.tc
PART 3: RESERACH DESIGN
Chapter 5: Fundamentals of research design
Overview
The nature of research design
Error reduction through design
Etc
Chapter 6: Foundations of measurement
Overview
The nature of measurement
Levels of measurement
E.tc
Chapter 7: Scaling and instrument design
Overview
The nature of instrument design
Scale development
E.tc
Chapter 8: Sampling design
Overview
Thee nature of sampling
E.tc
PART 4: DATA COLLECTION
Chapter 9: Secondary data collection in business inquiry
Secondary data in business research
Selection of data retrieval methods
E.tc
Chapter 10: Primary Data collection
Overview
The nature of primary data collection
E.tc
Chapter 11: Model Building: Use and evaluation
Importance and terminology verbal versus mathematical models
Types of models
Model construction and use
E.tc
PART 5: ANALYTICAL PROCEDURES
Chapter 12: Basic data preparation and analysis
The preanalytical process
Basic analytical framework for business research
E.tc
Chapter 13: Analysis of variance and regression techniques
Overview
Nature of variance
Decomposition
E.tc
Chapter 14: Advanced Multivariate analysis
Overview
Introduction to multivariate analysis
E.tc
PART 6: RESEARCH REPORTING AND EVALUATION
Chapter 15: Ethical considerations in business research
Overview
Ethical issues in business research
E.tc
Chapter 16: Research reporting
Overview
Written research reports
E.tc
Chapter 17: Evaluation of business research
Overview
Evaluating a research report
E.tc
Includes bibliographies and index.
0534872131
Industrial management--Research.
Decision making.
658.4030072 / DAN
Business research for decision making / Duane Davis, Robert M. Cosenza. - 2nd edition. - Boston : PWS-Kent Pub. Co., c1988. - xii, 594 p. : ill. ; 24 cm. - Kent series in marketing Kent series in management .
CONTENTS
PART 1: SCIENTIFIC INQUIRY'S ROLE IN DECISSION MAKING
Chapter 1: Thee role of business research in the decision-making process
Structure of decision making
The role of research in decision making
E.tc
Chapter 2: Scientific inquiry
Definition
Methods of theory construction
Relevance of science in business research
E.tc
PART 2: RESEARCH PROPOSAL
Chapter 3: Beginning the research process
Overview
Business research process
E.tc
Chapter 4: Research proposal development and evaluation
Overview
Proposal development
E.tc
PART 3: RESERACH DESIGN
Chapter 5: Fundamentals of research design
Overview
The nature of research design
Error reduction through design
Etc
Chapter 6: Foundations of measurement
Overview
The nature of measurement
Levels of measurement
E.tc
Chapter 7: Scaling and instrument design
Overview
The nature of instrument design
Scale development
E.tc
Chapter 8: Sampling design
Overview
Thee nature of sampling
E.tc
PART 4: DATA COLLECTION
Chapter 9: Secondary data collection in business inquiry
Secondary data in business research
Selection of data retrieval methods
E.tc
Chapter 10: Primary Data collection
Overview
The nature of primary data collection
E.tc
Chapter 11: Model Building: Use and evaluation
Importance and terminology verbal versus mathematical models
Types of models
Model construction and use
E.tc
PART 5: ANALYTICAL PROCEDURES
Chapter 12: Basic data preparation and analysis
The preanalytical process
Basic analytical framework for business research
E.tc
Chapter 13: Analysis of variance and regression techniques
Overview
Nature of variance
Decomposition
E.tc
Chapter 14: Advanced Multivariate analysis
Overview
Introduction to multivariate analysis
E.tc
PART 6: RESEARCH REPORTING AND EVALUATION
Chapter 15: Ethical considerations in business research
Overview
Ethical issues in business research
E.tc
Chapter 16: Research reporting
Overview
Written research reports
E.tc
Chapter 17: Evaluation of business research
Overview
Evaluating a research report
E.tc
Includes bibliographies and index.
0534872131
Industrial management--Research.
Decision making.
658.4030072 / DAN