The future of business / Lawrence J. Gitman, Carl McDaniel.

Contents;

Part 1: The business environment
1. Participating in the dynamic business environment
2. Understanding evolving economic systems and competition
3. Making ethical decisions and managing a socially responsible business
4. Competing in the global market

Part 2: Business ownership
5. Forms of business ownership
6. Entrepreneurship: Starting and managing your own business

Part 3: Business management
7. Management and leadership in today's organizations
8. Designing organizational structures
9. Managing human resources
10. Motivating employees and creating self-managed teams
11. Understanding labor-management relations
12. Achieving world-class operations management

Part 4: Marketing management
13. Understanding the customer and creating marketing strategy
14. Developing quality products at the right price
15. Distributing products in a timely and efficient manner
16. Using integrated marketing communications to promote products

Part 5: Technology and information
17. Using technology to manage information
18. Using financial information and accounting

Part 6: Finance
19. Understanding money and financial institutions
20. Managing the firm's finances
21. Understanding securities markets
22. Managing your personal finances

Glossary : p. 741-759 . _ References : p. 761-770 . _ Subject index : p. 771-784 . _ Company index : p. 785-788.