The future of business / Lawrence J. Gitman, Carl McDaniel.

. PART 1 THE BUSINESS ENVIRONMENT
1 PARTICIPATING IN THE DYNAMIC BUSINESS ENVIRONMENT 22
The nature of business
Social Trends
Demographic trends
etc

2 UNDERSTANDING EVOLVING ECONOMIC SYSTEMS AND COMPETITION 48
How business and Economies work
Macroeconomics: The big picture
etc

3 MAKING ETHICAL DECISIONS AND MANAGING A SOCIALLY RESPONSIBLE BUSINESS 78
Individual business ethics
How organizations Influence ethical conduct
Managing a socialite responsible business
Responsibilities to stakeholders, etc

APPENDIX: UNDERSTANDING THE LEGAL AND TAX ENVIRONMENT 104
4 COMPETING IN THE GLOBAL MARKETPLACE 114
America a goes global
Measuring trade between nations
Why nations trade, etc

PART 2 BUSINESS OWNERSHIP
5 FORMS OF BUSINESS OWNERSHIP 148
Going it alone
Sole proprietorship
Partnerships: Sharing the load, etc.

6 ENTREPRENEURSHIP: STARTING AND MANAGING YOUR OWN BUSINESS 180
YOUR CAREER AS AN ENTREPRENEUR 214
Entrepreneurship today
Characteristics of successful entrepreneurs, etc

PART 3 BUSINESS MANAGEMENT
7 MANAGEMENT AND LEADERSHIP IN TODAY'S ORGANIZATIONS 216
The role of management
Planning
Organizing
Leading, Guiding, and Motivating other, etc.

8 DESIGNING ORGANIZATIONAL STRUCTURES 244
Structural building blocks
Mechanistic versus organic structures
Common organizational structure, etc.

9 MANAGING HUMAN RESOURCES 270
Developing people to help reach organization goal
Human resource planning
Employee recruitment, etc.

10 MOTIVATING EMPLOYEES AND CREATING SELF-MANAGED TEAMS 306
The evolution of motivation theory
Contemporary view motivation
From Motivation theory, etc.

11 UNDERSTANDING LABOR-MANAGEMENT RELATIONS 336
The Emergence of unions and collective bargaining
The legal environment of unions
Union organizing, etc.

12 ACHIEVING WORLD-CLASS OPERATIONS MANAGEMENT 366
YOUR CAREER IN MANAGEMENT 400
Production and operations Management-an overview
Gearing up: Production planning, etc

PART 4 MARKETING MANAGEMENT
13 UNDERSTANDING THE CUSTOMER AND CREATING MARKETING STRATEGY 404
The marketing concept
Creating a marketing strategy
Developing a marketing mix, etc

14 DEVELOPING QUALITY PRODUCTS AT THE RIGHT PRICE 436
What is a product?
Building brand equity and master brands
The importance of packaging in a self-service economy
Creating products that deliver value, etc

15 DISTRIBUTING PRODUCTS IN A TIMELY AND EFFICIENT MANNER 472
The role of distribution
The nature and functions of distribution channels
How channels organize and cover markets, etc.

16 USING INTEGRATED MARKETING COMMUNICATIONS TO PROMOTE PRODUCTS 502
YOUR CAREER IN MARKETING 533
Promotional goals
Advertising Builds brand recognition
The importance of personal selling, etc.

PART 5 TECHNOLOGY AND INFORMATION
17 USING TECHNOLOGY TO MANAGE INFORMATION 536
18 USING FINANCIAL'INFORMATION AND ACCOUNTING 568
YOUR CAREER IN THE INFORMATION AGE 603

PART 6 FINANCE
19 UNDERSTANDING MONEY AND FINANCIAL INSTITUTIONS 606
20 MANAGING THE FIRM'S FINANCES 634
APPENDIX: MANAGING RISK AND INSURANCE 664
21 UNDERSTANDING SECURITIES AND SECURITIES MARKETS 670
22 MANAGING YOUR PERSONAL FINANCES 704
YOUR CAREER IN FINANCE 738

Includes bibliographical references (p. 761-770) and indexes.