The graphics of communication: Typography, Layout ,Design Arthur T. Turnbull, and Russell N. Baird

Contents

1. Modern graphic communication
The communication process
The source
The message
Channel
Noise
etc.

2. Historical background of graphic processes
Primitive beginnings
Contributions of early civilizations
The renaissance and printing from movable type
Effects of the industrial revolution
Improvements in compositions
etc.

3. Graphic reproduction processes of today
The basic principles of common graphic reproduction process
Relief or letterpress, system of printing
Photogelatin printing
Electrostatic printing
Selection of the process

4. Type and type faces
Type materials
Measurement of type
The type body
Type classification
How to identify type
etc

5. Machine composition
Hot-metal composition
Cold-type composition
The brightype process
Automated typesetting
etc

6. Plates for letterpress printing
Line etchings
Halfnote photoengravings
Process plate for full-color reproduction
Duplicate letterpress plates
Recent development in platemaking
etc

7. Printing presses
Types of presses
Make-ready
Relationship of press to the job

8. Paper folding binding finishing
Paper selection
Basic kinds of paper
Paper surface
Paper weight and sheet size
etc

9. Elements of good typography
The factors affecting legibility of type
applying the principles
The use of display
Appropriateness of type
Check list

10. Principles of layout and design
Kinds of layouts
Principles of design
Conclusion

11. using type creatively
Communication research
Application of the new typography
Composition of the unit
Handling illustration

12. Preparing copy for the printer
Copy correction
Marking printer's instruction
Copy fitting Fitting display type to space

13. Copy for the photoengraver and lithographer
Cropping photographs
Scaling illustration
Finding the percentage of reductions or enlargements
Other methods of altering photo content
Specifying screen and metal for halftones
etc

14. Color in printing
The nature of colour
Color dimension
Psychological aspects of color printing
The cost factor in color printing

15. Newspaper typography and make-up
Types of headline and their importance
Other make-up components
Make-up: Putting the parts together in an attractive package

Magazine layout and design
Function
Format
Frame
Remember: readers always see two pages
Apply basic design principles
A word about special pages and problem pages
etc

Planning other printed literature
Types of printed pieces
What type of printed piece
Standard unit sizes
Special paper considerations
Which printing process

Includes Index p. 381-395