The graphics of communication: (Record no. 3196)
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000 -LEADER | |
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fixed length control field | 03451 a2200241 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20231119100327.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 210427b ||||| |||| 00| 0 eng d |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | BUL |
Transcribing agency | BUL |
Modifying agency | BUL |
Language of cataloging | eng |
Description conventions | rda |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 23 |
Classification number | 686.224 |
Item number | TUR |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Turnbull, Arthur T. |
245 ## - TITLE STATEMENT | |
Title | The graphics of communication: |
Remainder of title | Typography, Layout ,Design |
Statement of responsibility, etc. | Arthur T. Turnbull, and Russell N. Baird |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York ; London: |
Name of publisher, distributor, etc. | Holt, Rinehart and Winston, Inc., |
Date of publication, distribution, etc. | c1964 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv, 395 p. : |
Other physical details | ill. ; |
Dimensions | 23 cm. |
500 ## - GENERAL NOTE | |
General note | Contents<br/><br/>1. Modern graphic communication<br/>The communication process<br/>The source<br/>The message<br/>Channel<br/>Noise<br/>etc.<br/><br/>2. Historical background of graphic processes<br/>Primitive beginnings<br/>Contributions of early civilizations<br/>The renaissance and printing from movable type <br/>Effects of the industrial revolution<br/>Improvements in compositions <br/>etc.<br/><br/>3. Graphic reproduction processes of today<br/>The basic principles of common graphic reproduction process<br/>Relief or letterpress, system of printing<br/>Photogelatin printing<br/>Electrostatic printing<br/>Selection of the process<br/><br/>4. Type and type faces<br/>Type materials<br/>Measurement of type<br/>The type body<br/>Type classification<br/>How to identify type<br/>etc<br/><br/>5. Machine composition<br/>Hot-metal composition<br/>Cold-type composition<br/>The brightype process<br/>Automated typesetting<br/>etc<br/><br/>6. Plates for letterpress printing<br/>Line etchings<br/>Halfnote photoengravings<br/>Process plate for full-color reproduction<br/>Duplicate letterpress plates <br/>Recent development in platemaking<br/>etc<br/><br/>7. Printing presses<br/>Types of presses<br/>Make-ready <br/>Relationship of press to the job<br/><br/>8. Paper folding binding finishing<br/>Paper selection <br/>Basic kinds of paper <br/>Paper surface<br/>Paper weight and sheet size<br/>etc<br/><br/>9. Elements of good typography<br/>The factors affecting legibility of type <br/>applying the principles<br/>The use of display<br/>Appropriateness of type<br/>Check list<br/><br/>10. Principles of layout and design<br/>Kinds of layouts<br/>Principles of design <br/>Conclusion<br/><br/>11. using type creatively <br/>Communication research<br/>Application of the new typography<br/>Composition of the unit<br/>Handling illustration<br/><br/>12. Preparing copy for the printer<br/>Copy correction<br/>Marking printer's instruction<br/>Copy fitting Fitting display type to space<br/><br/>13. Copy for the photoengraver and lithographer<br/>Cropping photographs<br/>Scaling illustration<br/>Finding the percentage of reductions or enlargements<br/>Other methods of altering photo content<br/>Specifying screen and metal for halftones<br/>etc<br/><br/>14. Color in printing <br/>The nature of colour <br/>Color dimension<br/>Psychological aspects of color printing<br/>The cost factor in color printing<br/><br/>15. Newspaper typography and make-up<br/>Types of headline and their importance<br/>Other make-up components<br/>Make-up: Putting the parts together in an attractive package<br/><br/>Magazine layout and design<br/>Function<br/>Format<br/>Frame<br/>Remember: readers always see two pages <br/>Apply basic design principles<br/>A word about special pages and problem pages <br/>etc<br/><br/>Planning other printed literature<br/>Types of printed pieces<br/>What type of printed piece<br/>Standard unit sizes<br/>Special paper considerations<br/> Which printing process<br/><br/><br/><br/><br/><br/><br/> |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes Index p. 381-395 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Communication |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Graphics |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Baird, Russell N. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book Open Access |
Edition | 2nd edition |
Classification part | 686.224 |
Item part | 1 |
Call number prefix | TUR |
Call number suffix | 686.224 TUR |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
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Dewey Decimal Classification | Engineering Library | Engineering Library | 04/27/2021 | Donation | 0019496 | 686.224 TUR 1 | BUML23112237 | 04/27/2021 | 1 | Book Open Access |