The graphics of communication: (Record no. 3196)

MARC details
000 -LEADER
fixed length control field 03451 a2200241 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231119100327.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210427b ||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency BUL
Transcribing agency BUL
Modifying agency BUL
Language of cataloging eng
Description conventions rda
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 686.224
Item number TUR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Turnbull, Arthur T.
245 ## - TITLE STATEMENT
Title The graphics of communication:
Remainder of title Typography, Layout ,Design
Statement of responsibility, etc. Arthur T. Turnbull, and Russell N. Baird
250 ## - EDITION STATEMENT
Edition statement 2nd edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York ; London:
Name of publisher, distributor, etc. Holt, Rinehart and Winston, Inc.,
Date of publication, distribution, etc. c1964
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 395 p. :
Other physical details ill. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Contents<br/><br/>1. Modern graphic communication<br/>The communication process<br/>The source<br/>The message<br/>Channel<br/>Noise<br/>etc.<br/><br/>2. Historical background of graphic processes<br/>Primitive beginnings<br/>Contributions of early civilizations<br/>The renaissance and printing from movable type <br/>Effects of the industrial revolution<br/>Improvements in compositions <br/>etc.<br/><br/>3. Graphic reproduction processes of today<br/>The basic principles of common graphic reproduction process<br/>Relief or letterpress, system of printing<br/>Photogelatin printing<br/>Electrostatic printing<br/>Selection of the process<br/><br/>4. Type and type faces<br/>Type materials<br/>Measurement of type<br/>The type body<br/>Type classification<br/>How to identify type<br/>etc<br/><br/>5. Machine composition<br/>Hot-metal composition<br/>Cold-type composition<br/>The brightype process<br/>Automated typesetting<br/>etc<br/><br/>6. Plates for letterpress printing<br/>Line etchings<br/>Halfnote photoengravings<br/>Process plate for full-color reproduction<br/>Duplicate letterpress plates <br/>Recent development in platemaking<br/>etc<br/><br/>7. Printing presses<br/>Types of presses<br/>Make-ready <br/>Relationship of press to the job<br/><br/>8. Paper folding binding finishing<br/>Paper selection <br/>Basic kinds of paper <br/>Paper surface<br/>Paper weight and sheet size<br/>etc<br/><br/>9. Elements of good typography<br/>The factors affecting legibility of type <br/>applying the principles<br/>The use of display<br/>Appropriateness of type<br/>Check list<br/><br/>10. Principles of layout and design<br/>Kinds of layouts<br/>Principles of design <br/>Conclusion<br/><br/>11. using type creatively <br/>Communication research<br/>Application of the new typography<br/>Composition of the unit<br/>Handling illustration<br/><br/>12. Preparing copy for the printer<br/>Copy correction<br/>Marking printer's instruction<br/>Copy fitting Fitting display type to space<br/><br/>13. Copy for the photoengraver and lithographer<br/>Cropping photographs<br/>Scaling illustration<br/>Finding the percentage of reductions or enlargements<br/>Other methods of altering photo content<br/>Specifying screen and metal for halftones<br/>etc<br/><br/>14. Color in printing <br/>The nature of colour <br/>Color dimension<br/>Psychological aspects of color printing<br/>The cost factor in color printing<br/><br/>15. Newspaper typography and make-up<br/>Types of headline and their importance<br/>Other make-up components<br/>Make-up: Putting the parts together in an attractive package<br/><br/>Magazine layout and design<br/>Function<br/>Format<br/>Frame<br/>Remember: readers always see two pages <br/>Apply basic design principles<br/>A word about special pages and problem pages <br/>etc<br/><br/>Planning other printed literature<br/>Types of printed pieces<br/>What type of printed piece<br/>Standard unit sizes<br/>Special paper considerations<br/> Which printing process<br/><br/><br/><br/><br/><br/><br/>
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes Index p. 381-395
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Graphics
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Baird, Russell N.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book Open Access
Edition 2nd edition
Classification part 686.224
Item part 1
Call number prefix TUR
Call number suffix 686.224 TUR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Koha item type
    Dewey Decimal Classification     Engineering Library Engineering Library 04/27/2021 Donation 0019496   686.224 TUR 1 BUML23112237 04/27/2021 1 Book Open Access