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Test bank to accompany Marketing : Roger A. Kerin, Steven W. Hartley, William Rudelius the core /

By:

Kerin, Roger A

Contributor(s):

Kerin, Roger A. Marketing

Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2004.Edition: 2nd editionDescription: iii, 1244 p. ; 28 cmISBN:

0072884576 (vol. 1 : pbk.)
0072966297 (vol. 2 : pbk.)

Subject(s):

Marketing -- Examinations, questions, etc

DDC classification:

381 21 KER

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book Open Access	Engineering Library	381 KER 1 (Browse shelf(Opens below))	1	Available		0018574

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Previous	380.14108 PAT Essential elements of practical: cotton spinning/	381 BOO Contemporary marketing : University of South Dakota /	381 FIF 1 Marketing strategy master class : the 100 questions you need to answer to create your own winning marketing strategy /	381 KER 1 Test bank to accompany Marketing : the core /	381 KUR 1 Professional selling /	381 PRO 1 Professional selling : a trust-based approach /	381 SCH 1 Marketing today; a basic approach /	Next

Contents
Volume II
Chapter 10. Developing new products and Services
Chapter 11. managing Products, Services and Brands
Chapter 12. Pricing products and Services
Chapter 13. Managing Marketing Channels and Supply chains
Chapter 14. Retailing and Wholesaling
Chapter 15. Integrated Marketing Communication s and Direct Marketing
Chapter 16. Advertising, Sale, promotion and Public Relations
Chapter 17. Personal selling and Sales management
Chapter 18. Implementing Interactive and Multichannel Marketing

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Test bank to accompany Marketing : Roger A. Kerin, Steven W. Hartley, William Rudelius the core /

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