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Strategic management for tourism, hospitality and events / Nigel Evans.

By: Publisher: London ; New York : Routledge | Taylor & Francis Group, c2015Edition: 2nd editionDescription: xx, 708 p. : ill. (some col.) ; 25 cmISBN:
  • 9780415837279 (hardback)
  • 9780415837248 (paperback)
Subject(s): DDC classification:
  • 910.684 23 EVA
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Item type Current library Call number Copy number Status Date due Barcode
Book Closed Access Book Closed Access Management Sciences Library 910.684 EVA 1 (Browse shelf(Opens below)) 1 Available PALL23090753
Book Closed Access Book Closed Access Management Sciences Library 910.684 EVA 2 (Browse shelf(Opens below)) 2 Available PALL23090754
Book Closed Access Book Closed Access Management Sciences Library 910.684 EVA 3 (Browse shelf(Opens below)) 3 Available PALL23090755
Book Closed Access Book Closed Access Management Sciences Library 910.684 EVA 4 (Browse shelf(Opens below)) 4 Available PALL23090756
Book Closed Access Book Closed Access Management Sciences Library 910.684 EVA 5 (Browse shelf(Opens below)) 5 Available PALL23090757
Book Closed Access Book Closed Access Management Sciences Library 910.684 EVA 6 (Browse shelf(Opens below)) 6 Available PALL23090758

Contents;

Part 1 Strategy and the tourism, hospitality and events contexts

1. Strategy and strategic objectives for tourism, hospitality and event organizations

2. Introduction to strategy for tourism, hospitality and events

Part 2 Analyzing the internal environment

3. Tourism, hospitality and event organizations – the operational context: competencies, resources and competitive advantage

4. Tourism, hospitality and event organizations – the human resources context

5. Tourism, hospitality and event organizations – the financial context

6. Tourism, hospitality and event organizations – the products and markets context

Part 3 Analyzing the external environment and SWOT

7. The external environment for tourism, hospitality and event organizations – the macro context

8. The external environment for tourism, hospitality and event organizations – the micro context

9. SWOT analysis for tourism, hospitality and event organizations

Part 4 Strategic formulation, evaluation and selection

10. Competitive strategy and strategic direction for tourism, hospitality and event organizations

11. Strategic methods for tourism, hospitality and event organizations

12. Strategic evaluation and selection for tourism, hospitality and event organizations

Part 5 Strategic implementation and strategy in theory and practice

13. Strategic implementation for tourism, hospitality and event organizations

14. International and global strategies for tourism, hospitality and event organizations

15. Strategic management for tourism, hospitality and event organizations: theory and practice

Part 6 Case analysis for tourism, hospitality and events

Case study summary

Case 1 Competing or cooperating in the airline industry: strategic alliances or going it alone?

Case 2 Queensland Australia: tourism and events – strategic positioning and promotion

Case 3 Ryanair: evolution of competitive strategy

Case 4 Hyatt Hotels: a family firm goes for growth

Case 5 Days Inn: franchising hospitality assets in China

Case 6 Reed Exhibitions: strategic issues for a leading events management company

Case 7 Thomas Cook: an historic travel brand faces challenging times

Case 8 Airbnb: back to the future – a ‘disruptor’ for global hospitality

Includes bibliographical references and indexes.

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