Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.
Series: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1994.Edition: 10th editionDescription: xxviii, 697 p. : co;. ill., col. maps ; 27 cmISBN:- 0070610150 (alk. paper)
- 658.8 20 STA
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book Open Access
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Health Sciences Library | 658.8 STA 1 (Browse shelf(Opens below)) | 1 | Available | MBAL22066421 | |
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Book Open Access
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Health Sciences Library | 658.8 STA 2 (Browse shelf(Opens below)) | 2 | Available | MBAL22066422 | |
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Book Open Access
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Health Sciences Library | 658.8 STA 3 (Browse shelf(Opens below)) | 3 | Available | MBAL22066423 |
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| 658.05 JES 1 A journey through Oz : the business leaders' road map to tracking information technology assets / | 658.8 STA 1 Fundamentals of marketing / | 658.8 STA 2 Fundamentals of marketing / | 658.8 STA 3 Fundamentals of marketing / | 658.84 INT 1 Internet marketing : building advantage in the networked economy / | 658.84 INT 2 Internet marketing : building advantage in the networked economy / | 658.84 INT 3 Internet marketing : building advantage in the networked economy / |
Contents
Part one: Modern marketing and its environment
1 The field of marketing
2 The changing marketing environment
3 Strategic Planning and forecasting
4 Marketing Research and Information
Part two: Target Markets
5 Market segmentation and Target Market strategies
6 Consumer Buying Behavior
7 The Business Market
Part three: Product
8 Product planning and Development
9 Product-Mix Strategies
10 Brands, Packaging, and Other Product Features
Part four: Price
11 Price Determination
12 Pricing Strategies
Part five: Distribution
13 Channels of Distribution
14 Retailing
15 Wholesaling and Physical Distributions
Part six: Promotion
16 The promotional program
17 Personal selling and sales management
18 Advertising , sales Promotion and public relations
Part seven: Marketing in special fields
19 Services Marketing by For-Profit and Nonprofit Organizations
20 International Marketing
Part eight: Managing the Marketing Effort
21 Marketing Implementation and Evaluation
22 Marketing: Appraisal and Prospects
Includes bibliographical references and indexes.
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