Fundamentals of marketing / (Record no. 14287)

MARC details
000 -LEADER
fixed length control field 02020pam a2200277 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220708081347.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 930701s1993 nyuab b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070610150 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency BUL
Transcribing agency BUL
Modifying agency BUL
Language of cataloging eng
Description conventions rda
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 20
Item number STA
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Stanton, William J.
245 10 - TITLE STATEMENT
Title Fundamentals of marketing /
Statement of responsibility, etc. William J. Stanton, Michael J. Etzel, Bruce J. Walker.
250 ## - EDITION STATEMENT
Edition statement 10th edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c1994.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 697 p. :
Other physical details co;. ill., col. maps ;
Dimensions 27 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill series in marketing
500 ## - GENERAL NOTE
General note Contents<br/><br/>Part one: Modern marketing and its environment<br/>1 The field of marketing<br/>2 The changing marketing environment<br/>3 Strategic Planning and forecasting<br/>4 Marketing Research and Information<br/><br/>Part two: Target Markets<br/>5 Market segmentation and Target Market strategies<br/>6 Consumer Buying Behavior<br/>7 The Business Market<br/><br/>Part three: Product<br/>8 Product planning and Development<br/>9 Product-Mix Strategies<br/>10 Brands, Packaging, and Other Product Features<br/><br/>Part four: Price<br/>11 Price Determination<br/>12 Pricing Strategies<br/><br/>Part five: Distribution<br/>13 Channels of Distribution <br/>14 Retailing<br/>15 Wholesaling and Physical Distributions<br/><br/>Part six: Promotion<br/>16 The promotional program<br/>17 Personal selling and sales management<br/>18 Advertising , sales Promotion and public relations<br/><br/>Part seven: Marketing in special fields<br/>19 Services Marketing by For-Profit and Nonprofit Organizations<br/>20 International Marketing<br/><br/>Part eight: Managing the Marketing Effort<br/>21 Marketing Implementation and Evaluation<br/>22 Marketing: Appraisal and Prospects<br/>
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Etzel, Michael J.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Walker, Bruce J.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book Open Access
Edition 10th edition
Classification part 658.8
Item part 1
Call number prefix STA
Call number suffix 658.8 STA
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Health Sciences Library Health Sciences Library 07/08/2022 Donation   658.8 STA 1 MBAL22066421 07/08/2022 1 07/08/2022 Book Open Access
    Dewey Decimal Classification     Health Sciences Library Health Sciences Library 07/08/2022 Donation   658.8 STA 2 MBAL22066422 07/08/2022 2 07/08/2022 Book Open Access
    Dewey Decimal Classification     Health Sciences Library Health Sciences Library 07/08/2022 Donation   658.8 STA 3 MBAL22066423 07/08/2022 3 07/08/2022 Book Open Access