Marketing essentials / (Record no. 7332)

MARC details
000 -LEADER
fixed length control field 02568pam a2200265 a 4500
001 - CONTROL NUMBER
control field 934299
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211104121127.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 830915s1984 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 83019235
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780026406024
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0026406020
040 ## - CATALOGING SOURCE
Original cataloging agency BUL
Transcribing agency BUL
Modifying agency BUL
Language of cataloging eng
Description conventions rda
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 19
Item number FAR
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Farese, Lois Schneider.
245 10 - TITLE STATEMENT
Title Marketing essentials /
Statement of responsibility, etc. Lois Schneider Farese,Grady Kimbrell & Carl A.Woloszyk.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Glencoe/McGraw-Hill,
Date of publication, distribution, etc. c1997.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 620 p. :
Other physical details col. ill. ;
Dimensions 29 cm.
500 ## - GENERAL NOTE
General note Contents;<br/><br/>Unit one: The world of marketing <br/>1. Marketing is all around us <br/>2. Basic marketing concepts <br/><br/>Unit two: Economic essentials <br/>3. Our free enterprise system<br/>4. World economics <br/><br/>Unit three: Business and marketing essentials <br/>5. Business and social responsibility <br/>6. The domestic marketplace <br/>7.The global marketplace <br/><br/>Unit four: Human resource essentials <br/>8. Fundamentals of mathematics <br/>9. Communication skills <br/>10. Computer technology <br/>11. Interpersonal skills <br/>12.Management skills <br/><br/>Unit five: Selling <br/>13. What is selling?<br/>14. The sales process <br/>15. Determining needs and product presentation <br/>16. Handling customer questions and objections <br/>17. Closing the sale and following up<br/>18. Math for retail sales <br/><br/>Unit six: Promotion <br/>19. What is promotion?<br/>20. Advertising media <br/>21. Preparing print advertisements <br/>22. Visual merchandising and display <br/>23. Publicity and public relations <br/><br/>Unit Seven: Buying and distribution <br/>24. Channels of distribution <br/>25. Physical distribution <br/>26. Buying <br/>27. Stock handling and inventory control <br/>28. Buying and distribution math <br/><br/>Unit eight: Pricing <br/>29. Price planning <br/>30. Pricing strategies<br/>31. Pricing math <br/><br/>Unit nine: Marketing information management <br/>32. Marketing research <br/>33. Conducting marketing research <br/><br/>Unit ten: Product planning <br/>34. What is product planning?<br/>35. Branding,packaging and labeling <br/>36. Extended product features <br/><br/>Unit eleven: Entrepreneurship<br/>37. What is entrepreneurship?<br/>38. Risk management <br/>39. Developing a business plan <br/>40. Financing the business <br/><br/>Unit twelve: Career planning <br/>41. Careers in marketing <br/>42. Making your own career decisions <br/>43. Finding and applying for a job <br/><br/><br/>
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kimbrell, Grady
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Woloszyk, Carl A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book Open Access
Classification part 658.8
Item part 1
Call number prefix FAR
Call number suffix 658.8 FAR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/04/2021 Donation   658.8 FAR 1 0016481 11/04/2021 1 11/04/2021 Book Open Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/04/2021 Donation   658.8 FAR 2 0016482 11/04/2021 2 11/04/2021 Book Open Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/04/2021 Donation   658.8 FAR 3 0016483 11/04/2021 3 11/04/2021 Book Open Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/04/2021 Donation   658.8 FAR 4 0016485 11/04/2021 4 11/04/2021 Book Open Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/04/2021 Donation   658.8 FAR 5 0016486 11/04/2021 5 11/04/2021 Book Open Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/04/2021 Donation   658.8 FAR 6 0016487 11/04/2021 6 11/04/2021 Book Open Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/04/2021 Donation   658.8 FAR 7 0016488 11/04/2021 7 11/04/2021 Book Open Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/04/2021 Donation   658.8 FAR 8 0016489 11/04/2021 8 11/04/2021 Book Open Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/04/2021 Donation   658.8 FAR 9 0016491 11/04/2021 9 11/04/2021 Book Open Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/04/2021 Donation   658.8 FAR 10 0016492 11/04/2021 10 11/04/2021 Book Open Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/04/2021 Donation   658.8 FAR 11 0016493 11/04/2021 11 11/04/2021 Book Open Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/04/2021 Donation   658.8 FAR 12 0016494 11/04/2021 12 11/04/2021 Book Open Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/04/2021 Donation   658.8 FAR 13 0016497 11/04/2021 13 11/04/2021 Book Open Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/04/2021 Donation   658.8 FAR 14 0016498 11/04/2021 14 11/04/2021 Book Open Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/04/2021 Donation   658.8 FAR 15 0016504 11/04/2021 15 11/04/2021 Book Open Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/04/2021 Donation   658.8 FAR 16 0016505 11/04/2021 16 11/04/2021 Book Open Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/04/2021 Donation   658.8 FAR 17 0016507 11/04/2021 17 11/04/2021 Book Open Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/04/2021 Donation   658.8 FAR 18 0016508 11/04/2021 18 11/04/2021 Book Open Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/04/2021 Donation   658.8 FAR 19 0016509 11/04/2021 19 11/04/2021 Book Open Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/04/2021 Donation   658.8 FAR 20 0016510 11/04/2021 20 11/04/2021 Book Open Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/04/2021 Donation   658.8 FAR 21 0016511 11/04/2021 21 11/04/2021 Book Open Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/04/2021 Donation   658.8 FAR 22 0016513 11/04/2021 22 11/04/2021 Book Open Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/04/2021 Donation   658.8 FAR 23 0016515 11/04/2021 23 11/04/2021 Book Open Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/06/2021 Donation   658.8 FAR 24 0016484 11/06/2021 24 11/06/2021 Book Open Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/06/2021 Donation   658.8 FAR 25 0016490 11/06/2021 25 11/06/2021 Book Open Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/06/2021 Donation   658.8 FAR 26 0016495 11/06/2021 26 11/06/2021 Book Open Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/06/2021 Donation   658.8 FAR 27 0016499 11/06/2021 27 11/06/2021 Book Open Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/06/2021 Donation   658.8 FAR 28 0016506 11/06/2021 28 11/06/2021 Book Open Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 11/06/2021 Donation   658.8 FAR 29 0016512 11/06/2021 29 11/06/2021 Book Open Access
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