Marketing essentials /
Farese, Lois Schneider.
Marketing essentials / Lois Schneider Farese,Grady Kimbrell & Carl A.Woloszyk. - New York : Glencoe/McGraw-Hill, c1997. - xx, 620 p. : col. ill. ; 29 cm.
Contents;
Unit one: The world of marketing
1. Marketing is all around us
2. Basic marketing concepts
Unit two: Economic essentials
3. Our free enterprise system
4. World economics
Unit three: Business and marketing essentials
5. Business and social responsibility
6. The domestic marketplace
7.The global marketplace
Unit four: Human resource essentials
8. Fundamentals of mathematics
9. Communication skills
10. Computer technology
11. Interpersonal skills
12.Management skills
Unit five: Selling
13. What is selling?
14. The sales process
15. Determining needs and product presentation
16. Handling customer questions and objections
17. Closing the sale and following up
18. Math for retail sales
Unit six: Promotion
19. What is promotion?
20. Advertising media
21. Preparing print advertisements
22. Visual merchandising and display
23. Publicity and public relations
Unit Seven: Buying and distribution
24. Channels of distribution
25. Physical distribution
26. Buying
27. Stock handling and inventory control
28. Buying and distribution math
Unit eight: Pricing
29. Price planning
30. Pricing strategies
31. Pricing math
Unit nine: Marketing information management
32. Marketing research
33. Conducting marketing research
Unit ten: Product planning
34. What is product planning?
35. Branding,packaging and labeling
36. Extended product features
Unit eleven: Entrepreneurship
37. What is entrepreneurship?
38. Risk management
39. Developing a business plan
40. Financing the business
Unit twelve: Career planning
41. Careers in marketing
42. Making your own career decisions
43. Finding and applying for a job
Includes bibliographical references and indexes.
9780026406024 0026406020
83019235
Marketing.
658.8 / FAR
Marketing essentials / Lois Schneider Farese,Grady Kimbrell & Carl A.Woloszyk. - New York : Glencoe/McGraw-Hill, c1997. - xx, 620 p. : col. ill. ; 29 cm.
Contents;
Unit one: The world of marketing
1. Marketing is all around us
2. Basic marketing concepts
Unit two: Economic essentials
3. Our free enterprise system
4. World economics
Unit three: Business and marketing essentials
5. Business and social responsibility
6. The domestic marketplace
7.The global marketplace
Unit four: Human resource essentials
8. Fundamentals of mathematics
9. Communication skills
10. Computer technology
11. Interpersonal skills
12.Management skills
Unit five: Selling
13. What is selling?
14. The sales process
15. Determining needs and product presentation
16. Handling customer questions and objections
17. Closing the sale and following up
18. Math for retail sales
Unit six: Promotion
19. What is promotion?
20. Advertising media
21. Preparing print advertisements
22. Visual merchandising and display
23. Publicity and public relations
Unit Seven: Buying and distribution
24. Channels of distribution
25. Physical distribution
26. Buying
27. Stock handling and inventory control
28. Buying and distribution math
Unit eight: Pricing
29. Price planning
30. Pricing strategies
31. Pricing math
Unit nine: Marketing information management
32. Marketing research
33. Conducting marketing research
Unit ten: Product planning
34. What is product planning?
35. Branding,packaging and labeling
36. Extended product features
Unit eleven: Entrepreneurship
37. What is entrepreneurship?
38. Risk management
39. Developing a business plan
40. Financing the business
Unit twelve: Career planning
41. Careers in marketing
42. Making your own career decisions
43. Finding and applying for a job
Includes bibliographical references and indexes.
9780026406024 0026406020
83019235
Marketing.
658.8 / FAR