Marketing fresh fruits and vegetables /

How, R. Brian

Marketing fresh fruits and vegetables / R. Brian How. - New York : Van Nostrand Reinhold, c1991. - xiv, 357 p. : ill., maps ; 24 cm.

CONTENTS

Part 1: markets, sources and the marketing system
The U.S market for food
The U.S market for fresh fruits and vegetables
Sources of fresh fruits and vegetables
e.tc

Part 2: The marketing environment
market information: agricultural statistics, grading and inspection, market news and other information sources
Market prices and price analysis
cooperative marketing
Marketing orders
e.tc

Part 3: Marketing operations and firms
international trade
shipping point operations and firms
long distance transportation
e.tc

Part 4: Epilogue
Future prospects

Includes bibliographical references and index.

0442004508 9780442004507


Fruit--Marketing.
Vegetables--Marketing.

635.0688 / HOW