The customer is key : gaining an unbeatable advantage through customer satisfaction /
Lele, Milind M.
The customer is key : gaining an unbeatable advantage through customer satisfaction / Milind M. Lele with Jagdish N. Sheth. - New York : John Wiley, c1991. - xi, 260 p. : ill. ; 24 cm.
Contents;
1. Happy customers: The unbeatable advantage
2. Customer satisfaction creates market success
3. How the winners do it: The characteristics of success
4. The four fundamentals of customer satisfaction
5. ... It begins with the product
6. Understanding and managing customer expectations
7. Intermediaries: Ambassadors or assassins
8. The real sale begins after the sale
9. Feedback and restitution
10. Corporate values: The software
Includes bibliographical references and index p. 259-260
9780471549178 0471549177 0471828599
Consumer satisfaction.
658.812 / LEL
The customer is key : gaining an unbeatable advantage through customer satisfaction / Milind M. Lele with Jagdish N. Sheth. - New York : John Wiley, c1991. - xi, 260 p. : ill. ; 24 cm.
Contents;
1. Happy customers: The unbeatable advantage
2. Customer satisfaction creates market success
3. How the winners do it: The characteristics of success
4. The four fundamentals of customer satisfaction
5. ... It begins with the product
6. Understanding and managing customer expectations
7. Intermediaries: Ambassadors or assassins
8. The real sale begins after the sale
9. Feedback and restitution
10. Corporate values: The software
Includes bibliographical references and index p. 259-260
9780471549178 0471549177 0471828599
Consumer satisfaction.
658.812 / LEL