Trademark law / Richard Stim

CONTENT
CHAPTER 1 TRADEMARKS AND INTELLECTUAL PROPERTY
Introduction to Trademarks
The world's most famous Trademark: It's the Real Thing
Intellectual property law
Trademarks, etc.

CHAPTER 2 SOURCES OF TRADEMARK LAW
Origin of trademark laws: Unfair competition
Federal Trademark law: The lanham act
Trademark law and Trademark Disputes, etc.

CHAPTER 3 STRONG AND WEAK MARKS; WHAT MAKES A TRADEMARK PROTECTIBLE
Strong marks versus weak marks
Trademark strength: Registration and Litigation
Weak marks: Descriptive Terms, Geographic Terms,and Family names
for more Information

CHAPTER 4 THE MANY TYPES OF TRADEMARKS
What can be a Trademark?
For more Information

CHAPTER 5 COLLECTIVE MARKS AND CERTIFICATION MARKS
Collective marks
Certification marks

CHAPTER 6 MARKS USING GEOGRAPHY AND NAMES
Geographic Terms: Location, Location, Location
Names more Information

CHAPTER 7 THE UNWANTED FIVE: WHAT IS NOT PROTECTIBLE UNDER TRADEMARK
Two standards of protection
No Trademark protection: The unwanted five

CHAPTER 8 GOODS,SERVICES AND THE FIRST DATE OF USE IN COMMERCE
Goods and Services: The net of trademark protection
geographic Location where the mark is used

CHAPTER 9 SELECTING A TRADEMARK
Selecting and evaluating a Trademark

CHAPTER 10 TRADEMARK SEARCHING
Introduction
Two levels of searching; Preliminary searching and professional searching
Online searching Tips
Professional searching
The Tommy Hilfiger case: Another Reason to search

CHAPTER 11 TRADEMARK REGISTRATION
Protection of Unregistered marks
State Trademark Registration
Benefits of federal registration
Statutory bars to Registration, etc.

CHAPTER 12 PRESERVING TRADEMARK RIGHTS
Put the world on notice; Trademark symbols
Keep It consistent; Rules of Trademark Use
Declarations of Continued use, Incontestability,and Renewal, etc.

CHAPTER 13 TRADEMARKS AND FALSE ADVERTISING
False Advertising and section 43 {a}
Defenses to False Advertising
Advertising Rebuilt products, Trademarks Ingredients Awards and products that work in conjunction with others
Trademark Disclaimers

CHAPTER 14 TRADEMARK INFRINGEMENT
Trademark Infringement and Likelihood of confusion
Likelihood of confusion
Counterfeiting, etc

CHAPTER 15 DILUTION
Dilution; Diminishing the Reputation of a Famous Trademark
What is a Famous Trademark?
Types of Dilution, etc.

CHAPTER 16 RESOLVING A TRADEMARK DISPUTE WITHOUT LITIGATION
The Cease and desist letter
Drafting the cease and Desist Letter
Considerations Before sending the cease and desist letter, etc.

CHAPTER 17 TRADEMARK LITIGATION
Plaintiff's Prefiling Checklist
Filing the Complaint
Serving the Defendant, etc.


CHAPTER 18 INTER PRATES PROCEEDINGS
Introduction
Opposition proceeding
Cancellation proceeding, etc.

CHAPTER 19 LICENSE AND ASSIGNMENTS
Trademark Licensing
Assignments
Recording Assignments with the PTO
For more Information

CHAPTER 20 TRADEMARKS AND THE INTERNET
Registration of Domain Names
Protecting a Domain Name as a Trademark
Other Trademark Uses in Cyberspace
For more Information

CHAPTER 21 INTERNATIONAL TRADEMARK LAW
Registering a foreign Trademark in the United states
Enforcing Trademark Rights in Foreign countries
Paris Convention, etc.

Includes Index: p.289-293