Text messaging : reading and writing about popular culture / John Alberti.
Publication details: Boston, MA : Houghton Mifflin Co., c2009.Edition: 1st editionDescription: xviii, 554 p. : ill. (some col.) ; 24 cmISBN:- 9780618722235 (pbk.)
- 0618722238 (pbk.)
- 9780618832941 (pbk. : exam copy)
- 0618832947 (pbk. : exam copy)
- 428.43 22 ALB
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book Closed Access
|
Engineering Library | 428.43 ALB 1 (Browse shelf(Opens below)) | 1 | Available | 0023988 |
Contents;
Chapter one: Reading and writing about popular culture
What is popular culture?
How do we think about culture?
How do we "view" culture? Understanding visual texts
etc.
Chapter two: Who owns what? Ideas and authority in the information age
Who owns popular culture?
The digital dilemma in popular culture: Who owns an idea
Research and argument in the information age
etc.
Chapter three: Pop identity: You are what you write
Language, identity, and writing
Reading culture: Constructing identity in a digital age
Viewing culture: Creating an Avatar
etc.
Chapter four: Pop(Up) advertising
The universe of advertising
Advertising and you
Interacting
etc.
Chapter five: Pop music: Revolutions you can dance to
DIY: Pop music goes interactive
DIY in the digital age
Reading culture: New ways of listening
etc.
Chapter six: Pop goes the news: Whom do you trust?
News in the digital age
Getting the news: Whom do you trust?
Reading culture: The news: Evolution or revolution
etc.
Chapter seven: Video pop: Television in the digital age
What is TV in the digital age
Television in the interactive age
Reading culture: Fantasy and reality on TV
etc.
Chapter eight: From Bollywood to Hollywood movies at home and around the world
Movies from the past to present
Movies around the world
Interactive movies
etc.
Includes bibliographical references (539-544) and index.
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