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International hospitality management : concepts and cases / Alan Clarke & Wei Chen

By: Contributor(s): Publication details: London : Routledge, c2007. Description: x, 382 p. : ill. ; 25 cmISBN:
  • 9780750666756
Subject(s): DDC classification:
  • 647.94 CLA 22
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Closed Access Book Closed Access Management Sciences Library 647.94 CLA 1 (Browse shelf(Opens below)) 1 Available PALL23090784
Book Closed Access Book Closed Access Management Sciences Library 647.94 CLA 2 (Browse shelf(Opens below)) 2 Available PALL23090785
Book Closed Access Book Closed Access Management Sciences Library 647.94 CLA 3 (Browse shelf(Opens below)) 3 Available PALL23090786
Book Closed Access Book Closed Access Management Sciences Library 647.94 CLA 4 (Browse shelf(Opens below)) 4 Available PALL23090787
Book Closed Access Book Closed Access Management Sciences Library 647.94 CLA 5 (Browse shelf(Opens below)) 5 Available PALL23090788

Contents;

1. Welcome: An Introduction to International Hospitality Management
2. Cultures and the Challenges of International Hospitality Management
3. The International Hospitality Industry
4.Exploring the International Environment
5. International Marketing
6. International Hospitality Market Entry
7. Strategic Planning and International Hospitality Enterprises
8. International Human Resources Management: Managing Diversity
9. Entrepreneurship and SMEs in the Global Market
10. Managing Social Responsibility in International Hospitality
11. The Analysis of International Hospitality Management

Includes bibliographical references and indexes.

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