Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu.

By: Publisher: Boston : Pearson, 2017Edition: 7th editionDescription: 680 p. : 28cm illContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 97801292156156 (alk. paper)
  • 1292156155 (alk. paper)
Subject(s): DDC classification:
  • 381.4 22 MAR
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Closed Access Book Closed Access Management Sciences Library 381.4 MAR 1 (Browse shelf(Opens below)) 1 Available PALL23090905
Book Closed Access Book Closed Access Management Sciences Library 381.4 MAR 2 (Browse shelf(Opens below)) 2 Available PALL23090908
Book Closed Access Book Closed Access Management Sciences Library 381.4 MAR 3 (Browse shelf(Opens below)) 3 Available PALL23090907
Book Closed Access Book Closed Access Management Sciences Library 381.4 MAR 4 (Browse shelf(Opens below)) 4 Available PALL23090909

Contents
Part I. Understanding the Hospitality and Tourism Marketing Process
1. Introduction: Marketing fot Hospitality and Tourism
2. Service Characteristics of Hospitality and Tourism Marketing
3. The Role of Marketing in Strategic Planning

Part II. Developing Hospitality and Tourism Marketing Opportunities and Strategies
4. The Marketing Environment
5. Managing Customer Information to gain Customer Insights
6. Consumer Markets and Consumer Buying Behavior
7. Organizational Buyer Behavior
8. Customer-Driven Marketing Strategy: Creating Value for Target Customers

Part III. Developing the Hospitability and tourism Marketing Mix
9. Designing and Managing Products and Brands : Building Customer value
10. Internal Marketing
11. Pricing: Understanding and Capturing Customer value
12.Distribution Channels Delivering Customer Value
13. Engaging Customers and Communicating Customer Value and Advertising
14. Promoting Products: Public Relations and Sales Promotions
15. Professional Sales
16. Direct, Online, Social media, and Mobile Maketing

Part IV. Managing Hospitality and Tourism Marketing
17. Destination Marketing
18. Next Year's Marketing Plan

Includes index : p. 664 - 680

There are no comments on this title.

to post a comment.