Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu.
Publisher: Boston : Pearson, 2017Edition: 7th editionDescription: 680 p. : 28cm illContent type:- text
- unmediated
- volume
- 97801292156156 (alk. paper)
- 1292156155 (alk. paper)
- 381.4 22 MAR
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Closed Access | Management Sciences Library | 381.4 MAR 1 (Browse shelf(Opens below)) | 1 | Available | PALL23090905 | |
Book Closed Access | Management Sciences Library | 381.4 MAR 2 (Browse shelf(Opens below)) | 2 | Available | PALL23090908 | |
Book Closed Access | Management Sciences Library | 381.4 MAR 3 (Browse shelf(Opens below)) | 3 | Available | PALL23090907 | |
Book Closed Access | Management Sciences Library | 381.4 MAR 4 (Browse shelf(Opens below)) | 4 | Available | PALL23090909 |
Contents
Part I. Understanding the Hospitality and Tourism Marketing Process
1. Introduction: Marketing fot Hospitality and Tourism
2. Service Characteristics of Hospitality and Tourism Marketing
3. The Role of Marketing in Strategic Planning
Part II. Developing Hospitality and Tourism Marketing Opportunities and Strategies
4. The Marketing Environment
5. Managing Customer Information to gain Customer Insights
6. Consumer Markets and Consumer Buying Behavior
7. Organizational Buyer Behavior
8. Customer-Driven Marketing Strategy: Creating Value for Target Customers
Part III. Developing the Hospitability and tourism Marketing Mix
9. Designing and Managing Products and Brands : Building Customer value
10. Internal Marketing
11. Pricing: Understanding and Capturing Customer value
12.Distribution Channels Delivering Customer Value
13. Engaging Customers and Communicating Customer Value and Advertising
14. Promoting Products: Public Relations and Sales Promotions
15. Professional Sales
16. Direct, Online, Social media, and Mobile Maketing
Part IV. Managing Hospitality and Tourism Marketing
17. Destination Marketing
18. Next Year's Marketing Plan
Includes index : p. 664 - 680
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