Tourism : principles and practice / John Fletcher . . . [et al].

Contents

1. An introduction to tourism
Defining tourism
Tourism as a concept
A conceptual framework for tourism
An operational framework for tourism - the tourism satellite accounts (TSA)

PART 1: TOURISM DEMAND
2. The nature of tourism demand
Individual tourism demand
Market tourism demand

3. Tourism consumer behaviour
The individual decision-making process
The fundamentals of consumer behaviour and tourism
Energisers and effectors of demand
Roles and the decision-making process in tourism
Models of consumer behaviour in tourism
etc.

4. Measuring and modelling tourism demand
Tourism satellite account requirements
Measurement method s
Sampling by place
Administering the sample
etc.

5. Forecasting tourism demand
An overview of tourism forecasting
Forecasting methods
The forecasting problem
Market planning

PART 2: THE TOURISM DESTINATION
6. Destinations
The nature and role of destinations
Destination trends
Destination management and marketing

7. The economic impact of tourism
Overview
The generation of economic impacts by tourist spending
Leakages of expenditure out of the local economy
The measurement of economic impact
etc.

8. The environmental impact of tourism
Environmental impact
Environmental impact assessment
The EIA process
Environmental auditing
etc.

9. The socio-cultural impact of tourism
The nature of socio-cultural impacts of tourism
Approaches to the study of socio-cultural impacts of tourism
The tourism development process
The psychological basis of tourism development
etc.

10. Sustainable tourism
Historical background
Definitions of sustainability in general
Definitions of sustainable tourism
Sustainability of tourism
etc.

11. Tourism and development planning
Tourism and economic development theories
Integrated planning and development
Development planning layers
The tourism development planning process
etc.

12. The impact of negative events on tourism and destinations
Risk perception and fear
Destination resilience
The impact of terrorist attacks on tourist arrivals

PART 3: THE TOURISM SECTOR
13. Attractions
The nature and purpose of attractions
Managing attractions

14. Accommodation
Accommodation and the tourism product
Defining the accommodation sector
The distinctive nature of accommodation
The management of commercial accommodation
etc.

15. Events management
The historical development of events

16. Intermediaries
The nature of intermediation
The role of the retail agent
The role of the tour operator/wholesaler

17. Transportation
Transport as a component of the tourist product
Components of the transportation system
Competitor analysis
etc.

18. Public sector and policy
Public policy framework
Administrative framework
Impact of the public sector
etc.

PART 4: MARKETING FOR TOURISM
19. Managing marketing for tourism
What is marketing?
The evolution and application of marketing
Definitions and concepts of marketing
etc.

20. Marketing planning
What is marketing planning?
The marketing environment of the organization
The purpose of the marketing plan
etc.

21. Marketing mix applications
What is the marketing mix?
Product
Price
Promotion
Place(distribution)
etc.

22. Information technology in tourism
Information communication technologies as a business tool
etourism: tourism and information communication technologies
etourism and the tourism industry sectors

Glossary : p. 615-622 . _ Index : p. 623-636