Marketing of agricultural products / Richard Kohls, Joseph N. Uhl.

Contents;

Part I: The framework of the marketing problem
Introduction to food marketing
Analyzing agricultural and food markets
Agricultural production and marketing

Part II: Food markets and institutions
Food consumption and marketing
Food processing and manufacturing
Food wholesaling and retailing
The international market for food

Part III: Prices and marketing costs
Price analysis and the exchange function
Competition in food market
The behaviour of farm prices
Food marketing costs

Part IV: Functional and organizational issues
The changing organization of food markets
Cooperatives in the food industry
Market development and demand expansion
Market and bargaining power
Market information
Standardization and grading
Transportation

Part V: Government and food marketing
Government prices, income and marketing programs
Food marketing programs
Food marketing regulations

Part VI: Commodity marketing
Livestock and meat marketing
Milk and dairy product marketing
Poultry and egg marketing
Grain marketing
Cotton and textiles marketing
Tobacco and tobacco production marketing

Includes bibliographical references and index.