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The great marketing turnaround : the age of the individual, and how to profit from it / Stan Rapp, and Tom Collins. by
Publication details: New York : Plume, [1992]
Availability: Items available for loan: Engineering Library (1)Call number: 658.8 RAP 1.

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MaxiMarketing : the new direction in advertising, promotion, and marketing strategy / Stan Rapp and Thomas L. Collins. by
Publication details: New York : McGraw-Hill, c1988 (1989 printing)
Availability: Items available for loan: Engineering Library (1)Call number: 658.8 RAP 1.

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StreetSmart marketing / Jeff Slutsky and Marc Slutsky. by
Publication details: New York : John Wiley & Sons, Inc., c1989
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Availability: Items available for loan: Engineering Library (1)Call number: 658.8 SLU 1.

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Advertising : principles & practice / William Wells, John Burnett, Sandra Morarity. by
Edition: 5th edition.
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2000
Availability: Items available for loan: Engineering Library (1)Call number: 659.1 WEL 1.

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Marketing : an introduction / Gary Armstrong, Philip Kotler by
Edition: 8th edition
Publication details: New Jersey : Pearson, c2007
Availability: Items available for loan: Engineering Library (1)Call number: 658.8 ARM 1.

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Business-to-business advertising : how to compete for a $1-trillion-plus market / by Howard G. (Scotty) Sawyer. by
Publication details: Chicago, Ill. : Crain Books, [c1978]
Availability: Items available for loan: Engineering Library (1)Call number: 659.2 SAW 1.

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