Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf.

CONTENTS

PART 1: INTRODUCTION
chapter 1: introduction to consumer behaviour
chapter 2: Prepositions in practice

PART 2: SOCIOLOGICAL PERSPECTIVES
chapter 3: demographic characteristics
chapter 4: the economics of consumption
chapter 5: large-scale social structures and consumer behaviour
chapter 6: small-scale social structures and consumer behaviour: groups and norms
chapter 7: small-scale social structures and consumer behaviour : families and organizations
Chapter 8: role relationships and consumer behaviour
chapter 9: communication and consumer behaviour

PART 3: PSYCHOLOGICAL PERSPECTIVES
chapter 10: learning and consumer behaviour
chapter 11: learning in action: consumer socialization, perception, brand loyalty and consumer satisfaction
chapter 12: consumer information processing
chapter 13: consumer needs and motivation
chapter 14: four approaches to the human personality
chapter 15: attitudes, attitude measurement, and attitude change
chapter 16: consumer attributions

PART 4: SPECIAL TOPICS
Chapter 17: individual adoption and resistance behaviour
chapter 18: organizational adoption and resistance
chapter 19: Involvement theory and consumer behaviour
chapter 20: sensory experiences and consumer behaviour
chapter 21: perspectives for studying and implementing consumer benefit programs
chapter 22: models of consumer behaviour

Includes bibliographical references and indexes.